Date-wise News

Yet another strategic move from Dr. Morepen Laboratories happened yesterday when it acquired Lemolate- the premium cough and cold brand of Yash Pharma Laboratories Ltd. Lemolate was the third acquisition since May 17th, when it acquired the antiseptic bran

exchange4media Staff Jun 27, 2002 7:49 AM

Hewlett Packard Indian Private Limited has outlined an elaborate strategy to enhance its brand equity by tapping emerging opportunities in large format printer segments.

exchange4media Staff Jun 27, 2002 7:49 AM

ASC Enterprises has applied for a licence to offer Ku-band direct-to-home (DTH) satellite television broadcasting services. ASC is the second company to apply for the DTH licence. Space TV, a company floated by Star TV in India, was the first to do so.

exchange4media Staff Jun 27, 2002 7:47 AM

Leading companies including HLL, Procter & Gamble, Reebok, Dabur Foods, Philips India, Dr Reddy’s Laboratories and Hughes Network have defied the general slowdown and increased their spendings on promotional activities.

exchange4media Staff Jun 27, 2002 7:47 AM

To encourage private sector participation in the FM radio broadcasting sector, the government is considering a proposal to replace the existing system of bidding for licences with revenue sharing.

exchange4media Staff Jun 27, 2002 7:46 AM

Since the starting of this year, WPP Marketing Group is on a winning spree and the new wins will add a good 15% to its billings, which already stand at 1,500 crore. So far, it has bagged 23 accounts, which include ten new assignments in Mumbai

exchange4media Staff Jun 27, 2002 7:45 AM

At the time when most of the third party data available on the performance of Radio channels is commissioned research by the radio stations themselves, ORG-Marg is carrying out a project in Mumbai to provide media planners and the broadcasting houses with

exchange4media Staff Jun 27, 2002 7:43 AM