Date-wise News

With speedy connectivity and personalization as the new buzzwords in today’s wireless world, Philips India, yesterday announced the introduction of its new mobile phones portfolio with the launch of its fisio range

exchange4media Staff Jun 21, 2002 8:27 AM

The battle in the branded salt market has gained momentum as players are trading charges against each other at forums like the Advertising Standards Council of India (ASCI).

exchange4media Staff Jun 21, 2002 8:26 AM

What does a brand do when the objective is to build overnight recall and brand association? Own the medium! This is exactly what Dr. Morepen did, given the task to build quick awareness using health as a platform.

exchange4media Staff Jun 21, 2002 8:25 AM

The government has decided to reconsider lifting the ban on foreign direct investment (FDI) in the print media. The members of Parliamentary Standing Committee on Information Technology, which had advised against change in current policy are upset.

exchange4media Staff Jun 21, 2002 8:24 AM

International broadcaster CNN is looking at launching an India-specific news channel. CNN may start the news channel on its own, or may partner an Indian company. The move comes after CNN started an Asia-Pacific specific channel in the year 2000.

exchange4media Staff Jun 21, 2002 8:22 AM

<br> Consumer is not getting cynical of communication overload. Instead, he is only too happy to be treated as the "King".

exchange4media Staff Jun 21, 2002 12:00 AM