Date-wise News
AMP Sanmar Assurance Co.Ltd, the life insurance JV between AMP, Australia's leading financial services company and the Sanmar group, announced the launch of its Group Insurance Scheme aimed at corporates. AMP Sanmar's brand ambassador; Australian Test Capt
exchange4media Staff Jul 26, 2002 7:46 AM
The cable operator strike across India yesterday might have been bad for the consumer, but radio station operators in Mumbai are a happy lot. Though a small opportunity, this development provided them with an opportunity to let people sample their stations
exchange4media Staff Jul 26, 2002 7:45 AM
The brand objective was to position the trendy, yet affordable Kodak KZ 25, as the 'Personal Camera'. And the media objective was to create a buzz and excitement amongst the Youth; it was also to merge with it, the brand proposition of 'The Automatic Choic
exchange4media Staff Jul 26, 2002 7:42 AM
The time for rejoicing has yet not come for the private FM players in Delhi. Even though Becil (Broadcast Engineering Consultants India Ltd.) has once again moved in as the integrator in the FM circuit, things are still to be confirmed on who would be putt
exchange4media Staff Jul 26, 2002 7:41 AM
Not long back, Starcom Delhi bagged the Rs.16 crore worth Dr. Morepen and Knockout beer account. With its latest win, Starcom is all set to give its Delhi office a shot in the arm. Quite clearly, for Leo Burnett's media independent arm, this was the need o
exchange4media Staff Jul 26, 2002 7:40 AM
TAM plans to start offering a single integrated television ratings service by the end of the year. For the interim period, users will be supplied data from the TAM-installed peoplemeters. The rollout plans will be finalised after the joint industry body me
exchange4media Staff Jul 26, 2002 7:36 AM
<br>"The progress that Indian advertising has made in the last fifteen years is inversely proportional to the importance of that shorthand for easy plagiarism–<i>the Black Book</i>"
exchange4media Staff Jul 26, 2002 12:00 AM

