Date-wise News

As urban markets get saturated, companies are using innovative ways to tap the rural market for the past few years. However, it is not easy to fathom the complexities of selling in the hinterland and companies are still testing the waters, watching others

exchange4media Staff Jul 3, 2002 7:46 AM

Media watchers who are expecting some fireworks over much talked about 'Doordarshan News' channel in today's board meeting of Prasar Bharati will be disappointed. The hot and controversial issue of reviving the DD News channel does not figure in the agenda

exchange4media Staff Jul 3, 2002 7:45 AM

MAG.NET, which was launched in 2000, was shelved in April this year. What happened? Despite the excellent content, the dynamic team and an editor like Mullick, why was the publication closed down?

exchange4media Staff Jul 3, 2002 7:44 AM

Vijay TV is all set to launch “Kathai alla Nijam”, the first Tamil reality show, during the third week of July. Bearing no resemblance to the controversial “Temptation Island” or Channel V’s “Popstars”, during the course of this talk show, real life storie

exchange4media Staff Jul 3, 2002 7:43 AM

The consultative committee meeting of I&B Ministry scheduled for today, will deliberate on the crucial issue of curbing the menace of surrogate ads of liquor and tobacco on private satellite channels.

exchange4media Staff Jul 3, 2002 7:42 AM

A rather recent trend, which one can distinctly observe across media is that of cross media marketing. The trend is especially marked in radio, which has over the years, seen an exponential increase in the number of brands being marketed on it. Recall the

exchange4media Staff Jul 3, 2002 7:41 AM