Date-wise News

As precursor to the launch of its news channel, Star India has sought the government approval to transmit its content from India to its uplinking facility in Hong Kong using Videsh Sanchar Nigam Ltd’s (VSNL) facilities.

exchange4media Staff Jul 19, 2002 8:13 AM

Euro RSCG Advertising Pvt Ltd is planning to float an independent media-buying division soon. This move is in sync with the current trend that’s prevailing in the Indian advertising industry. In addition, as part of its expansion plans, Euro RSCG is all s

exchange4media Staff Jul 19, 2002 8:12 AM

Delhi High Court has dismissed the PIL against Super Lotto, India's first online lottery promoted by Sikkim Government and marketed by Playwin Infravest. The ruling has come as a big relief to the Playwin bosses who are currently embarking on an expansion

exchange4media Staff Jul 19, 2002 8:11 AM

The Tata group plans to spend around Rs 300 crore over the next five years on brand building. The group’s aim is to generate 60-70 per cent of its total revenues in the next ten years from branded products. At present, the share of branded products in the

exchange4media Staff Jul 19, 2002 8:09 AM

After a slew of launches by competitors, the leader has decided to tighten the noose further. Star TV is launching 4 new shows this August. Three of these shows are scheduled for the Prime Time on Star.

exchange4media Staff Jul 19, 2002 8:08 AM

Sara Lee TTK Ltd. has awarded its media planning and buying account, expected to be about Rs.12crore, to Initiative Media. The pitch, which took place about a month back, saw MindShare, Madison and Initiative media fighting for the account.

exchange4media Staff Jul 19, 2002 8:07 AM

"Owners of some regional brands understand media better than most media services companies"

exchange4media Staff Jul 19, 2002 12:00 AM