`Date-wise News`

ESPN-Star Sports signs on Sachin Tendulkar.

ESPN-Star Sports (ESS), India’s premier sports channel on Satellite TV, has hired Sachin Tendulkar to give itself a ‘brand-ambassador’. The channel is expected to announce this in a press conference today. Manu Sawhney, the Managing Direc

exchange4media Staff Jun 28, 2002 10:56 AM

Joyco launches new product, aims at increasing market share

Joyco India has launched an extension of its flagship bubble gum brand Boomer as Boomer ‘Jhatka’ to counter close competitor Perfetti India’s liquid filled sour chewing gum Centre Shock

exchange4media Staff Jun 28, 2002 7:45 AM

Kerala Tourism forges alliance with IBP for tourism promotion

Kerala Tourism has signed a MoU with IBP, for the joint development and promotion of tourism and associated facilities in the State. IBP will now install tourism information kiosks provided by Kerala Tourism at select outlets across India. Information on K

exchange4media Staff Jun 28, 2002 7:44 AM

FCAWB urges Bengal government to keep a check on hike of cable subscription rates

The Federation of Consumer Associations of West Bengal (FCAWB) has urged the West Bengal government to ensure that cable TV operators do not arbitrarily increase the monthly subscription rates

exchange4media Staff Jun 28, 2002 7:43 AM

Revenue sharing to improve financial viability: FM radio companies

Indian FM radio companies think that a migration from licence fee to revenue sharing in the government’s policy would improve the financial viability of the sector. According to them the present stringent policy guidelines makes it difficult for the compan

exchange4media Staff Jun 28, 2002 7:41 AM

Sony, Discovery forms jv company 'SET Discovery'

Sony Entertainment Television (SET) and Discovery Communications India has announced the formation of their joint venture company. The equity structure of the new company, christened SET Discovery, has been finalised at 74:26, with Sony holding the majorit

exchange4media Staff Jun 28, 2002 7:40 AM

Prasar Bharati adds muscle to its marketing

With a view to face the current competitive media environment, Prasar Bharti has taken another step towards strengthening its marketing efforts with opening of its third Marketing Division in Bangalore today.

exchange4media Staff Jun 28, 2002 7:39 AM

Roda Mehta, ,

"The current environment is predominantly one of horse-trading, with a free-for-all where clients, the media, agencies and brokers are all competing against one another…."

exchange4media Staff Jun 28, 2002 12:00 AM