Date-wise News

Hindustan Lever Ltd (HLL), India’s largest consumer goods company is calling the shots again. This time it is on the distribution front. Consumer preference has forced the soaps to food major to revisit its distribution system by redefining its current channels and creating new channels.

exchange4media Staff Jun 30, 2004 8:16 AM

Prasar Bharati, has managed to ink a deal with ESPN-Star Sports for sharing terrestrial rights of the India matches and the finals of the forthcoming Asia Cup tournament. The public broadcaster is expecting to generate at least Rs 20 crore from the matches.

exchange4media Staff Jun 30, 2004 8:16 AM

Pearl Media will be launching its first serial production venture, ‘Chidambara Ragasiyam’ in the Tamil market. Naga, who has to his credit successful thrillers like Vidadhu Karupu, directs the suspense thriller.

exchange4media Staff Jun 30, 2004 8:15 AM

Channel [V] Get Gorgeous, presented by LG CDMA and powered by Elite, goes on air this Thursday, July 1 at 8:00 pm. The 13-episode series aims at offering drama and excitement of a nationwide search to identify India’s next super models.

exchange4media Staff Jun 30, 2004 8:14 AM

Toonz Animation India, one of the largest animation studios in Asia, has inked a memorandum of understanding with the Dubai-based Seagull TV Productions in a strategic move at expanding its global operations.

exchange4media Staff Jun 30, 2004 8:13 AM

ESPN STAR Sports has unveiled a major initiative to promote Hindi cricket commentary. The group has decided that last five matches of Indian Oil Asia Cup, to be held in Sri Lanka, would be broadcast in Hindi on STAR Sports and in English on ESPN.

exchange4media Staff Jun 30, 2004 8:12 AM

According to the latest Listenership Track – a study conducted by IMRB International, Radio Mirchi in Kolkata is far ahead of its competitors – across various age groups, occupation profiles and socio-economic classes. Mirchi enjoys 66% share

exchange4media Staff Jun 30, 2004 8:11 AM

MTV and Balaji Telefilms have kicked off the processes for their serial <i>&#8216;Kitni Mast Hai Zindagi&#8217;</i>. The venture is in two stages &#8211; first is a talent hunt for the actors to be cast in the serial and second, making the serial itself. Rai University is the official sponsor of the event.

exchange4media Staff Jun 30, 2004 8:10 AM

Berger Paints &#8211; India&#8217;s No 2 decorative paints manufacturer is beefing up operations at all levels. The group has appointed Kolkata-based 141 Worldwide to provide their marketing services expertise specifically in the areas of CRM and Retail.

exchange4media Staff Jun 30, 2004 8:09 AM

In its endeavour to aim for an August&#8211;September launch, Hungama TV is crystallising resources on all fronts. Not only are the people in place, programmes and the marketing activities have rolled out too.

exchange4media Staff Jun 30, 2004 8:08 AM

Compared to the trend few years back, testimonial ads are not so frequent on the tube these days. Are quintessential testimony ads going out of vogue? Perhaps not. Advertisers are still loyal to such ads, but with a change: the ubiquitous housewife and the archetypal middle-class ambience have been replaced with a celebrity and a suited milieu.

exchange4media Staff Jun 30, 2004 8:07 AM

Allianz Bajaj Life Insurance Company is on a revamp mode. Alongside investing on various fronts to make its presence stronger, the company is also looking for a creative partner. The finance company has called for a creative pitch for its estimated Rs 15-crore account.

exchange4media Staff Jun 30, 2004 8:07 AM