Date-wise News

According to reliable sources, entertainment major Star India is on the lookout for a new media partner. The account is worth a tidy Rs 20 crore. Agencies in the running include incumbent Mindshare, Initiative, TME and Starcom. The first round of presentations would begin Tuesday onwards.

exchange4media Staff Jun 18, 2004 2:15 PM

Rediff.com has announced the launch of Rediffmail 1GB, effective from June17 at 8 pm. The new 1GB mailbox gives unlimited storage space to all its free e-mail users in India and across the world.

exchange4media Staff Jun 18, 2004 8:10 AM

As many as 61 million households in India, of the total of 192 million, owned television sets in 2001, according to data posted on the Web site of the Registrar General of Census Operations.

exchange4media Staff Jun 18, 2004 8:09 AM

Hindustan Lever has restructured Lux brand beginning with the introduction of Lux International Bodywash Liquid, with more additions to the existing portfolio in the pipeline. These could include a Lux bath gel and other bathing variants in the near future. Right now, Lux is present in the mass segment in four variants besides a single variant of Lux International.

exchange4media Staff Jun 18, 2004 8:08 AM

Celebrating silver jubilee, Archies has planned to observe Father’s day as a memorable day to live up to its characteristic tenderness and affection for your Father. This time the group has hired The Hive to express the essence of Archies in a TVC.

exchange4media Staff Jun 18, 2004 8:08 AM

A study conducted by AC Nielsen ORG-MARG’s Indian Listenership Track (ILT) reveals that FM radio listenership in Mumbai and Delhi reached 34 per cent each from 8 and 19 per cent, respectively, in 2000. While the data highlights the potential of the industry, FM radio broadcasters, crippled by a licence fees regime, are on the verge of shutting shop.

exchange4media Staff Jun 18, 2004 8:07 AM

The Indian Broadcasting Foundation (IBF) has asked the Finance Ministry to exempt the broadcasting industry from service tax and bring on a par with the print media. In a pre-Budget Memorandum submitted to the Finance Ministry, the IBF said that an advertisement in the electronic media is subject to service tax whereas the same advertisement on the print media is exempted from the service tax.

exchange4media Staff Jun 18, 2004 8:06 AM

The controversy over the reprinting of International Herald Tribune (IHT) in the country may drive the government to relax its rules, according to sources close to the development. The government is likely to review the print sector norms, and lift the blanket ban on publishing Indian editions of foreign publications.

exchange4media Staff Jun 18, 2004 8:05 AM

Christel House Open – the one-day tournament was played in 20 golf courses and at an equal number of time zones spread across five continents. The event was brought to India by Tiger Sports and supported and organised in Pune by Encompass.

exchange4media Staff Jun 18, 2004 8:04 AM

The India Online Auto User Trends 2004 – a joint survey conducted by Rediff.com and Chetana’s Institute of Management, says that Internet is playing an increasingly crucial role in shaping consumer preferences and buying behaviour in the automobile industry.

exchange4media Staff Jun 18, 2004 8:03 AM

The recently held Media Association of Bangalore (MAB) Roundtable raised an issue: print, television and radio: are they complementing each other or competing? Experts share views on rising inter-media competition.

exchange4media Staff Jun 18, 2004 8:02 AM

Pondicherry Tourism had invited a number of agencies for a pitch for its creative and media account about a month ago. Pitches are finally taking place now in Pondicherry. About 23 agencies are expected to take part.

exchange4media Staff Jun 18, 2004 8:00 AM

Soon to be playing in the kids’ space on Indian television, Animax is planning to create a buzz. The animation channel has already made its mark in other Asian countries. In India, it is still trying to complete its distribution activities.

exchange4media Staff Jun 18, 2004 8:00 AM

The Tata Group is commemorating the death centenary of its founder Jamsetji Tata and the 100th birth anniversaries of J.R.D. Tata and Naval Tata. It has therefore, on this occasion, planned a special project. The spends of the project are pegged at Rs 40 crore.

exchange4media Staff Jun 18, 2004 7:59 AM

Change in the weekend strategy has delivered better numbers for Sony, as far as weekend channel share is concerned. However, a closer look shows that where Sunday movies have delivered, weekend shows on Friday and Saturday haven’t.

exchange4media Staff Jun 18, 2004 7:48 AM

With three international cricket tournaments lined up in the next few months, media planners are in a catch-22 state. Experts believe Holland Cup seems to be the best bid with Indo-Pak-Aussie combination.

exchange4media Staff Jun 18, 2004 7:46 AM

“The real challenge for a client and an agency is being able to establish a constructive and supportive relationship, rather than one leaving the entire job of handling the brand to the other partner. By working together, communication of what the client has in mind and its execution become so much easier and simpler.”

exchange4media Staff Jun 18, 2004 12:00 AM