Date-wise News

The success of Reliance Infocomm's telephony services appeared to suggest that other competitors would be left behind for years to come. But June 2004 subscriber figures, presented by the Association of Unified Telecom Providers of India, show that a contender to Reliance Infocomm is emerging.

exchange4media Staff Jul 19, 2004 8:06 AM

Increasing motorcycle sales and resurgent scooter and moped markets, rode two-wheeler sales up by 10.4 per cent during the first quarter this fiscal. A total of 13.6 lakh units were sold during April-June over 12.3 units sold during the year ago period, data compiled by the Society of Indian Automobile Manufacturers (SIAM) showed.

exchange4media Staff Jul 19, 2004 8:05 AM

The Mumbai High Court has disposed of a case filed by Godrej & Boyce Mfg Co against Whirlpool of India alleging unethical usage of one of its refrigerator models in its TV commercial, after the latter submitted a modified version of the ‘offending’ commercial and undertook not to use any of Godrej’s product or refrigerator in any of their ad campaigns.

exchange4media Staff Jul 19, 2004 8:04 AM

Even as the Budget put a key thrust on rural development and agriculture, major FMCG companies are now sharpening their marketing tools to woo the rural audience. With the result, leading advertising agencies are now planning to beef up the operations of their rural marketing wings to chart out fresh rural communication plans.

exchange4media Staff Jul 19, 2004 8:04 AM

Ever wondered why Indian athletes, unlike the cricket icons, are hardly ever picked up for brand promotions? We already know that cricket sells like nothing else. Now, broadcasters and media analysts help us figure out why Indian corporates are not sold on Olympic Games and Athens-bound athletes.

exchange4media Staff Jul 19, 2004 8:03 AM

As head of WorldSpace’s marketing and consumer audio business in India, Sanjay Ramakrishnan is trying reposition the brand on the plank that it’s time for customers to evolve to satellite radio. So while FM is always going to be there, there is a whole new experience available through satellite radio. WorldSpace is also working on its content plan in order to strengthen its regional offerings for greater mass appeal, he says.

exchange4media Staff Jul 19, 2004 8:02 AM

Ad spends of perfume category on print media shot up by 50% in 2003 over the previous year. The AdEx study shows a seasonal trend with spends peaking in the fourth quarter. HLL emerges as the leading advertiser on print in 2003.

exchange4media Staff Jul 19, 2004 8:01 AM

Zee TV’s latest initiative, ‘India’s Best – Cinestars Ki Khoj’, has opened on good numbers for the channel. Experts optimistic on further rise in viewership.

exchange4media Staff Jul 19, 2004 8:00 AM

Sandeep Madan, General Manager, Enterprise Nexus, is all set to join Publicis as Vice-president. Confirming the news to exchange4media, Madan said that he would be joining his new assignment at Publicis in August after a two-year stint with Enterprise Nexus.

exchange4media Staff Jul 19, 2004 8:00 AM

Sony is soon to begin activities around its latest reality show, Indian Idols. The channel is looking for six associate sponsors, expecting an investment of Rs 2.5 crore from each. Spot buys are likely to be in the region of Rs 3 to 5 lakh for 10 seconds without any bonus spot.

exchange4media Staff Jul 19, 2004 7:58 AM

As per the latest TAM Media Research study, STAR has recorded constant downtrend in the 9.00 to 10.00 pm slot, which hosts one-hour weeklies. To attract more viewers, the group is planning to bring in fresh changes in the programming.

exchange4media Staff Jul 19, 2004 7:57 AM

In a bid to get a larger pie of the advertising revenue, leading Hindi dailies have been busy enhancing the range and number of supplements. These supplements, being specific in character, help advertisers reach a target group more effectively.

exchange4media Staff Jul 19, 2004 7:56 AM