Marketing News
The brand promises to show allegiance to Keralites regardless of borders and this passion has taken Nirapara to 40 countries, which contributes to 24% of revenue, says Karnan
Baertels, President (acting), BMW Group India, spoke to exchange4media about the future strategies for capturing the market, plans drafted for achieving the desired result in this quarter and more
The Keep India Smiling Foundational Scholarship programme has been launched in partnership with ShikshaDaan Foundation
The Gulf Oil team delivered a whole truck full of bananas to the hotel of the Indian cricket team before their match against the Proteas
The account will be handled out of Brand David’s Bangalore office and entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix
In a series of spots, which will be in 20 different markets, Krispy Kreme re-imagines dinosaurs, Bermuda Triangle and tornados
The campaign is expected to touch at least 20,000 patrons through Mad Over Donuts’ 58 outlets across 4 cities
The ‘Har Ghar Surakshit’ campaign features influencers sharing their perspective on home safety
Rohit Sharma, Kuldeep Yadav and Rishabh Pant feature in the campaign created with focus on digital media
The first commercial in the campaign, created by BBDO, went live on TV and social media channels during the ICC World Cup India-South Africa match
Through a music video, children demonstrate how hope beats hunger
The award comes in the Lifestyle, Sports, Entertainment Website or Mobile Services category
While lot of brands have changed their identity to stay relevant, brands such as Amul, Britannia, KFC, Nike and KitKat have refrained themselves from any alteration; be it logo, philosophy or tagline
The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business
Jio, PayTM, Facebook and Amazon are the other names among the top 5 companies, as per the Ipsos Survey
The firm has engaged London-based creative agency venturethree to create and launch the new brand
Casio will launch the campaign #ChallengeTheLimits across different touch points, including television, media, digital and social
With a mission focused on 'Building a safer world', the company will enable everyone to embrace, trust and use new innovations that are protected by its technologies
The brand has launched 'Ranveer ko Mazza Chakhao' contest inviting unusual flavour combinations
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