Marketing News
As part of the drive, a video of a MIB agent was circulated on the Internet, asking all MIB fans to find a hidden website and get a chance to don the iconic MIB suit
The digital campaign released on social media aimed at refueling special father-kid bonding moments that get lost as the child goes on to pursue their own Life Goals
According to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar, Amazon moves ahead of Apple and Google to end the technology giants’ 12-year dominance
Educating pet owners on the benefits of right nutrition is the single biggest source of growth for the category and Purina, says Gaurav Kwatra, Director of Purina, Petcare India
Mujahid Rupani, Co-Founder and CEO of Cobx Gaming, talks about the functioning of the business model, ad spends and the challenges
The film was shared on social media by Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, R Ashwin, Mayanti Langer and others
The launch will be supported by a high impact digital-led campaign
The campaign will be aired on TV across 60+ channels and Hotstar during the ICC Cricket World Cup
To find out more about these trends, join master classes & workshops at #TechManch, followed by Indian Digital Marketing Awards (#e4mIDMA) curated by exchange4media
Experts to decode the dos and don’ts of Influencer Marketing at the event
Godrej Masterbrand and four other Godrej brands ranked No. 1 in respective categories
The India Primary Consumer Sentiment Index shows that while there is optimism for Personal Finance & Investments, there is pessimism towards Economy & Jobs
Mirum India will manage digital and social media platforms and focus on brand building and driving traffic to its digital assets
Dentsu Impact will be responsible for boosting the growth of the personalised news app which is led by Vikram Chandra
The move is aimed at increasing on-time hyper-local deliveries for shippers
Hike creates stickers for actors Salman Khan, Katrina Kaif and Disha Patani
On an average, 40,000 active weekly users engage on the Nykaa Network without any marketing push
#TheManGotGame campaign is a social media led gamification experience
Guest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing
Modi, Founder & CEO of Colorbar, says the company’s turnover was Rs 425 crore last year and they are expecting 40% growth this year
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