Marketing News
Releases digital film with brand ambassadors Bhuvneshwar Kumar and Jaspreet Bumrah that taps into the brand’s 70-year philosophy of ‘making people move’
Design studio Pentagram, its partners Jody Hudson-Powell and Luke Powell, consulted KPIT in developing this new visual identity
‘Instant noodles have traditionally been positioned as a snack in India, but the research indicates that brands may be missing out on an important occasion: breakfast’
Experts say younger celebrities help brands cash in on their freshness and are also less expensive
Widell, VP & Head of South Asia & MD of India business of Oriflame, says direct selling model has been growing and e-commerce is not hampering it in any way
The company said Ranbir’s cool demeanor & innate sensibilities completely resonates with the brand
Google Widevine CAS empowers Pay TV broadcast operators offering next-generation video experiences with a free-to-use CAS ecosystem, thus enabling simultaneous hybrid content delivery
Tata represented by 23 brands among top 1000, Godrej has 15 and Samsung has 8
The product launch strengthens Criteo’s end-to-end advertising solution, following the acquisition of Manage, a data-driven mobile app platform last year
Cricketing icons Irfan Pathan and Yusuf Pathan, and Bollywood celebrities Soha Ali Khan and Neha Dhupia celebrate Iftar with Slice
Carvaan Mini will be pre-loaded with 351 retro Bengali hits sung by legendary singers like Hemanta Mukherjee, Lata Mangeshkar, Kishore Kumar, Asha Bhosle and Manna Dey
Joining the list of Puma athletes such as Virat Kohli, Mary Kom and KL Rahul, the ace footballer will represent the brand at national and international leagues, starting with King’s Cup 2019
South Star Nikki Galrani has been roped in to promote the campaign which has already got 73 million views
Conceptualized and executed by Tonic Worldwide, the Aditya Birla Group has reaffirmed its commitment to the environment by helping consumers identify their fears for the environment and act upon it
The Cricket World Cup collection features a limited edition GULLYBOMBER jacket as well as a limited-edition Gully X Bharat Army Tee
Motu Patlu are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi
The Ramadan film is live on Facebook and YouTube, with total views reaching about 2 million and engagements of around 1,11,480
As part of the #AirtelThanks customer rewards program, all Airtel Platinum customers will now get unlimited complimentary access to ZEE5’s vast content catalogue as part of their plan benefits
Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast
The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years
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