Van Heusen gives Mumbai airport passengers a feel of its athleisure range
The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport
Van Heusen engaged flyers at Mumbai airport in a unique manner to showcase the Perfect Travel Companion from Van Heusen – their athleisure range for men and women.
Mumbai Airport continues to be a high traffic airport with a recorded footfall of 50 million.
Times OOH reports that 77 per cent of all Mumbai passengers take more than two domestic trips in a year and 46 per cent of them take more than two international trips. Further, 60 per cent claimed that they love to travel. Moreover, Mumbai airport is where you are sure to find business travellers that are also known to travel frequently.
To truly give them a larger than life look of this clothing range, Van Heusen decided to go the extra mile.
The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear. This also resulted in a higher level of digital engagement and virality that integrated with their online campaign: #VHOnTheGo
Van Heusen also chose to promote their innerwear range on the new digital array media at the Mumbai airport.
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