Date-wise News

After ‘Chak De! India’ another sports flick, ‘Goal’, is generating a lot of interest. Starring John Abraham and Bipasha Basu and centred around football, ‘Goal’ offers the perfect promotion platform for various brands. e4m takes a look at the movie’s various media tie-ups and brand associations.

Tasneem Limbdiwala Nov 21, 2007 7:02 AM

Manipal Education has roped in India’s Test captain Anil Kumble as its brand ambassador. Manipal Education comprises Manipal University and Sikkim Manipal University, and over 30 institutions in India, besides colleges and university campuses in Antigua, Dubai, Malaysia and Nepal.

exchange4media Staff Nov 21, 2007 7:00 AM

Balaji Telefilms is back on Sony Entertainment Television (SET) after a gap of three years with a new show, ‘Kuchh is Tara’. Channel officials claimed that the show would be a ‘New Age’ love story, breaking away from all norms of daily soaps. The show will go on air from November 26 at 9 pm.

exchange4media Staff Nov 21, 2007 6:59 AM

Reebok, along with its brand ambassador Mahendra Singh Dhoni, felicitate kids who showcased their creativity in the recently concluded Reebok ‘Paint your T-shirt’ contest. Winners of the contest were awarded Reebok sports scholarship and a pair of Reebok shoes every year till they completed school.

exchange4media Staff Nov 21, 2007 6:57 AM

Anisha Motwani, who recently quit General Motors as Director-Marketing, will be joining Max New York Life Insurance as Senior Vice President-Marketing, with effect from December 3, 2007. Motwani will report to Anil Mehra, CEO-Strategic Projects; and Debashish Sarkar, Director-Marketing, Product Management and Corporate affairs.

exchange4media Staff Nov 21, 2007 6:55 AM

Seeing the success of Lintas IMAG, IPG is all set to introduce integrated marketing in the rest of Asia. That is the agenda for Ashish Bhasin, who was recently made EVP, Lowe Worldwide & Asia Regional Director for Integral Marketing. Bhasin said his first task is to introduce IM solutions in China, the Philippines, Indonesia, Malaysia and Singapore.

exchange4media Staff Nov 21, 2007 6:52 AM

The organisers of the 2nd Dubai Lynx Awards have announced that Piyush Pandey, Executive Chairman and National Creative Director of Ogilvy, India & South Asia would be the jury president for TV/Cinema, Print, Outdoor and Radio. The Awards will form part of the first Dubai International Advertising Festival to be held from March 31, 2008 to April 2, 2008.

exchange4media Mumbai Bureau Nov 21, 2007 6:50 AM

The opening numbers of 9XM has some good news for INX Media, with the channel throwing very positive numbers in the initial weeks of its ratings. In fact, 9XM has scored higher than established music channels like MTV and Channel [v] as well for the past two weeks.

exchange4media Mumbai Bureau Nov 21, 2007 6:49 AM

Andhra Jyothi, one of the leading Telugu dailies, has roped in KRK Prasad as Chief Executive Officer. Prior to his new assignment, Prasad was CEO of Vaarttha, another leading Telugu daily. Prasad will be reporting to Managing Director V Radhakrishna.

Judy Franko Nov 21, 2007 6:47 AM

Triveni Media, a subsidiary of the Rs 3,000-crore Triveni Group, is all geared for the D-Day. The company, according to informed sources, is expected to come up with its first channel by mid-January 2008 and has got clearance of six licences recently from the I&B Ministry.

exchange4media Staff Nov 21, 2007 6:45 AM

Navbharat Times, the Hindi daily from BCCL, has recently launched its Faridabad and Ghaziabad editions. The company also has plans to come up with Noida and Gurgaon editions soon. Navbharat Times has come up with tailored content of eight pages dedicated to local issues, called NBT Faridabad and NBT Ghaziabad.

exchange4media Staff Nov 21, 2007 6:41 AM

Good Morning India Media, the company that looks after the print publications of Kartik Sharma-owned media house, has launched a Hindi newspaper ‘Aaj Samaj’ in Delhi. Minister for Information and Broadcasting, P R Dasmunsi, inaugurated the newspaper at a function recently.

exchange4media Staff Nov 21, 2007 6:39 AM

Canon India is bullish about the coming year, launching 35 new state-of-the-art consumer digital imaging products. The company has also announced its key expansion strategy for 2008. Canon also has plans to launch a region specific campaign, ‘Humaari Delhi’, for its printers.

exchange4media Staff Nov 21, 2007 6:37 AM

Scott McCormack, VP-Marketing, Sales & Service, Ford India, says the marketing strategy behind each brand launch is based on a strong consumer-driven positioning, and at the same time rooted in the product and clearly differentiated from competition. The aim is to ensure that the communication resonates with the target customer.

exchange4media Staff Nov 21, 2007 6:25 AM

Ad Spending on News Sites Up 21.1% in Third Quarter

exchange4media Staff Nov 21, 2007 6:19 AM

Larry Rinaldi Expected to Turn White-Goods Maker Into Next Samsung

exchange4media Staff Nov 21, 2007 6:16 AM