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Jeeto Chappar Phaad Ke, the Sony Entertainment Television’s game show, will soon sport a new look. Sony has undertaken a research across eight cities in order to collect information to improve the show. The show will soon incorporate the feedbacks and a
Sony Entertainment Television is planning to enter the heavily crowded southern regional channel market. The broadcaster has been eyeing the market for sometime now, and the South provides a good opportunity due to good cable penetration and high viewer
Channel V Live is on the Chennai leg of its roadshow after Delhi, Pune and Bangalore. The show is sponsored by LML and Samsung and will kick-start with Veejay visits to college campus.
The Centre has urged the general public and cable TV subscribers to lodge complaints against any violations that comes to their notice in the wake of complaints that Cable operators have been flouting the Cable Television Networks (Regulation) Act, 1995
The Indian entertainment industry is expected to almost treble in size to Rs 28,600 crore by 2005 from Rs 9,600 crore at present as per a study done by Arthur Andersen for Ficci. The report, titled “Ficci —Arthur Andersen report on Indian Entertainment In
SET India plans to double its programming budget to Rs 300 crore for 2001-2002. The company expected to close this fiscal with a revenue of around Rs 600 crore, which would be a 50 per cent jump from last year. However, there would be no jump in profits co
Sony Entertainment Television will launch a Hindi channel for women over the next one-year. Plans are afoot in this regard to enter into strategic equity relationships with content companies. By giving stake to content companies in the new channel Sony
Zee is shunning the free-to-air delivery of all its channels and opting for the pay channel route. This move will effectively tag a charge on each of the 15 channels in its bouquet. It remains to be seen whether the increase in the Zee subscriptions wou
Sony TV gameshow Jeeto Chappar Phaad Ke (JCPK) earned Rs 20 crore last month through advertising. This was higher than Star Plus’ KBC which raked in Rs 13 crore during the same period. According to figures complied by television advertising monitoring s
Sony Entertainment Television is planning to invest about Rs 150 crore in direct-to-home (DTH) broadcasting. It also plans to use the platform being set up by VSNL to get into this business. Sony is planning to bring in at least 20 new channels through th
Star Plus television is set to launch a version of its blockbuster television quiz show for children next month, offering the same top prize of Rs 1 crore. The telephone lines for would-be contestants in the junior version of "Kaun Banega Crorepati?" wo
Hindustan Times has shifted its entire advertising business from HTA to Grey Worldwide. This shift comes within one year of HTA being appointed as the agency. The account is estimated to be more than Rs 10 crore.
Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans several different user-interest categories, garnered from
Ad agencies are feeling the withdrawal symptoms of the ban on tobacco advertising. Be it HTA, Bates or Lowe Lintas -— all are desperately seeking succour, churning their business and revenue models. It’s time to downsize, change business models and find
In a shocking move, advertising agency Lowe Lintas India today sent a formal communication to the Advertising Club Bombay, asking for a complete re-evaluation of entries for the forthcoming annual ABBY Awards. The agency has registered its protest at th
India will adopt the terrestrial DVB or DVB-T standards when digital terrestrial television (DTT) is introduced. The pilot project for DVB-T will be executed soon in the four metros. And by the end of the year, Doordarshan will adopt DVB-T standards for
Star India, since last week, has begun an "educative" advertisement campaign on its revised subscription rate structure aimed at viewers. Star had hiked its subscription rate to Rs 30 per month for its bouquet, effective from March 1. The ads show a famil
Using latest digital broadcasting technology, Doordarshan will start beaming programmes that can be accessed through a set-top-box. For receiving a digital signal, viewers will have to purchase a set-top-box that can cost up to Rs 5000. In doing so, DD
SABe TV’s gameshow Jab Khelo Sab Khelo, hosted by Shekhar Suman is going off the air from March end. This is the second gameshow after Zee’s Sawaal Dus Crore Ka, which is being pulled out. The reason behind the move is the poor rating for the gameshow.
Cable operators beaming channels that feature events sponsored by overseas cigarette companies can be penalised for violating the advertising and sponsorship code contained in the proposed Tobacco Bill 2000.
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