Date-wise News

SET India plans to double its programming budget to Rs 300 crore for 2001-2002. The company expected to close this fiscal with a revenue of around Rs 600 crore, which would be a 50 per cent jump from last year. However, there would be no jump in profits co

exchange4media Staff Mar 23, 2001 12:00 AM

Sony Entertainment Television will launch a Hindi channel for women over the next one-year. Plans are afoot in this regard to enter into strategic equity relationships with content companies. By giving stake to content companies in the new channel Sony

exchange4media Staff Mar 23, 2001 12:00 AM

Zee is shunning the free-to-air delivery of all its channels and opting for the pay channel route. This move will effectively tag a charge on each of the 15 channels in its bouquet. It remains to be seen whether the increase in the Zee subscriptions wou

exchange4media Staff Mar 23, 2001 12:00 AM

Sony TV gameshow Jeeto Chappar Phaad Ke (JCPK) earned Rs 20 crore last month through advertising. This was higher than Star Plus’ KBC which raked in Rs 13 crore during the same period. According to figures complied by television advertising monitoring s

exchange4media Staff Mar 23, 2001 12:00 AM

Sony Entertainment Television is planning to invest about Rs 150 crore in direct-to-home (DTH) broadcasting. It also plans to use the platform being set up by VSNL to get into this business. Sony is planning to bring in at least 20 new channels through th

exchange4media Staff Mar 23, 2001 12:00 AM

Star Plus television is set to launch a version of its blockbuster television quiz show for children next month, offering the same top prize of Rs 1 crore. The telephone lines for would-be contestants in the junior version of "Kaun Banega Crorepati?" wo

exchange4media Staff Mar 23, 2001 12:00 AM

Hindustan Times has shifted its entire advertising business from HTA to Grey Worldwide. This shift comes within one year of HTA being appointed as the agency. The account is estimated to be more than Rs 10 crore.

exchange4media Staff Mar 23, 2001 12:00 AM

Coca-Cola India, falling in the line with the parameters laid out by the recent Government notification on packaged water, has decided to dump the endorsement by medical professionals for its water brand, Kinley. Both the print and television commercial

exchange4media Staff Mar 23, 2001 12:00 AM

Media2india has recently launched - DirectNet - a direct marketing tool in a bid to provide integrated online marketing solutions to its clients. DirectNet is an Opt-In email database that spans several different user-interest categories, garnered from

exchange4media Staff Mar 23, 2001 12:00 AM

Direct-to-Home (DTH) broadcasting services appeared to be a hot favourite with some major international players participating in the Convergence India 2001 conference. EuropeStar and Eutelsat were among the international satellite companies keen to offe

exchange4media Staff Mar 23, 2001 12:00 AM

Foreign satellite operators like New Skies Satellite, Europe Star and Eutelsat and Global VSAT Forum feel that the Indian government should relax the regulations and the licensing in the satellite sector for the foreign satellite operators to create a m

exchange4media Staff Mar 23, 2001 12:00 AM

Ad agencies are feeling the withdrawal symptoms of the ban on tobacco advertising. Be it HTA, Bates or Lowe Lintas -— all are desperately seeking succour, churning their business and revenue models. It’s time to downsize, change business models and find

exchange4media Staff Mar 23, 2001 12:00 AM