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The print medium has continued its fall in calendar 2000 in terms of the volume of advertising. Its share fell 3 per cent to 56 per cent of the Rs 6,500 crore total mass media expenditure. This is due to the sudden mushrooming of new satellite channel
The Star Group Ltd. and PK Mittal’s Music broadcast Pvt. Ltd. (MBPL), will be making forays in the radio FM business in India, under the brandname Radio One. Radio One is part of Star's overall strategy to deliver content via every available media in
To tap the growing market for events and promotions in the country, Ogilvy & Mather has launched its event management division Ogilvy Live.
Star has chalked out plans to restructure its channel operations. It has also decided to further its $350 million DTH project vigorously this year. Star has also consolidated its various channel operations by bring Star World, Star News, Channel V, Star Go
The government has made it clear that as per its policy, it was not mandatory for foreign television channels to uplink from India.
Star is aspiring to grab all of 50 top television slots in the ratings chart. The basis on this rosy projection for Star is a clutch of new programmes, including Ji Mantriji, which are going to be rolled out on Star Plus from April 23. The marketing w
Aaj Tak, the 24-hour Hindi news channel from the India Today group, reported a six-fold increase in viewership in its first 100 days. The channel continued to maintain its position ahead of the others in respect of average daily viewership time, accor
NDTV's global entertainment channel, NDTV World, is expected to make its debut in September this year. Targeted essentially at the Indian diaspora, the 24-hour bilingual channel, to start with, will be available in the United States and the United Kingdom.
Indian television content maker Balaji Telefilms still plans to merge with Nine Networks Entertainment India, the company said in a notice to the BSE. The merger would take another 3-4 months as shareholder and court approvals were pending.
In-Channel promos have finally arrived as viewership drivers. The message is loud and clear with almost all the major TV channels going berserk with their in-house promotions; programmes have become brands and viewers have started to develop a stickin
ICICI has picked up “between 10 per cent to 20 per cent” equity stake in NDTV’s proposed entertainment channel “NDTV World” and several other FIs are in talks with it for picking up further equity.
Bennett, Coleman & Co Ltd. has filed a case in the Mumbai High Court against rival newspaper group The Indian Express, and has claimed Rs 500 crore as damages for a recent advertising campaign in the paper. The controversial campaign, designed by adve
Hallmark Channel has incorporated seven new programmes for the Indian audience targeting the children, women and youth. Hallmark is premiering children’s series called Sesame Street, which will be aired twice a day from May 1. The channel is also hold
The government has no plans to fully privatise Prasar Bharati and that despite the onslaught of private TV channels, state-owned Doordarshan maintains its lead in audience share, with DD-1 and DD-2 together commanding over 40 per cent share.
Buena Vista Television India, a division of Walt Disney India, has bagged a contract from Sahara TV for its ad sales function. The deal is initially for a three-year period. The contract is for all programmes on the channel. Buena Vista will also handle ad
Zee Telefilms has decided to create a new ideation unit which will focus on developing new genre programming which can relate with the future needs of viewers. This unit will conceptualise the programming needs of the future. In addition, Zee is also
Zee Network is understood to have acquired 15 per cent stake in the newspaper chain Asian Age. The reports of acquisition of equity in the pan-Asian newspaper comes amid the controversy over Zee Network's claim of picking up stake in rival B4U and Ami
Zee Telefilms Ltd. has decided not to go ahead with its plan to start a KU-band direct-to-home television (DTH) service in India. Some months ago, it had announced an alliance with Sivasankaran-promoted Sterling for forays in DTH.
Kermit—a joint venture between The Jim Henson Company and Hallmark Entertainment Network (HEN) is off the air. The 24-hour kids entertainment channel has been converted into a three-hour block on the Hallmark. The Kermit will be on the air for one hou
Prasar Bharati has come up for criticism on several counts in the recent report submitted by the Standing Committee on Information Technology. Decline in the number of in-house programmes, lack of marketing machinery and poor reception quality of Doordarsh
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