Date-wise News

Hallmark Channel has incorporated seven new programmes for the Indian audience targeting the children, women and youth. Hallmark is premiering children’s series called Sesame Street, which will be aired twice a day from May 1. The channel is also hold

exchange4media Staff Apr 19, 2001 12:00 AM

The government has no plans to fully privatise Prasar Bharati and that despite the onslaught of private TV channels, state-owned Doordarshan maintains its lead in audience share, with DD-1 and DD-2 together commanding over 40 per cent share.

exchange4media Staff Apr 19, 2001 12:00 AM

Buena Vista Television India, a division of Walt Disney India, has bagged a contract from Sahara TV for its ad sales function. The deal is initially for a three-year period. The contract is for all programmes on the channel. Buena Vista will also handle ad

exchange4media Staff Apr 19, 2001 12:00 AM

Zee Telefilms has decided to create a new ideation unit which will focus on developing new genre programming which can relate with the future needs of viewers. This unit will conceptualise the programming needs of the future. In addition, Zee is also

exchange4media Staff Apr 19, 2001 12:00 AM

Zee Network is understood to have acquired 15 per cent stake in the newspaper chain Asian Age. The reports of acquisition of equity in the pan-Asian newspaper comes amid the controversy over Zee Network's claim of picking up stake in rival B4U and Ami

exchange4media Staff Apr 19, 2001 12:00 AM

Zee Telefilms Ltd. has decided not to go ahead with its plan to start a KU-band direct-to-home television (DTH) service in India. Some months ago, it had announced an alliance with Sivasankaran-promoted Sterling for forays in DTH.

exchange4media Staff Apr 19, 2001 12:00 AM

Kermit—a joint venture between The Jim Henson Company and Hallmark Entertainment Network (HEN) is off the air. The 24-hour kids entertainment channel has been converted into a three-hour block on the Hallmark. The Kermit will be on the air for one hou

exchange4media Staff Apr 19, 2001 12:00 AM

Prasar Bharati has come up for criticism on several counts in the recent report submitted by the Standing Committee on Information Technology. Decline in the number of in-house programmes, lack of marketing machinery and poor reception quality of Doordarsh

exchange4media Staff Apr 19, 2001 12:00 AM

Hallmark Channel is set to strengthen its marketing initiatives for the region. The goal is two-fold: Building awareness about the channel and strengthening the distribution network. The central idea is to stretch the brand identity that one associate

exchange4media Staff Apr 19, 2001 12:00 AM

J Walter Thompson Company Ltd (JWT), part of the WPP Group Plc, is understood to be further hiking its stake in its Indian subsidiary, Hindustan Thompson Associates (HTA). JWT currently holds 60 per cent in HTA.

exchange4media Staff Apr 19, 2001 12:00 AM

Pepsi unveiled a major regional initiative in Andhra Pradesh by associating it with Telugu star Pawan Kalyan. The Telugu star flagged off the two-month campaign wherein Pepsi vans from Hyderabad will fan out in many rural markets in Andhra Pradesh. Th

exchange4media Staff Apr 19, 2001 12:00 AM