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Date-wise News

Star expects new programmes to grab top 50 television slots in the rating chart

Star expects new programmes to grab top 50 television slots in the rating chart?blur=25

Star is aspiring to grab all of 50 top television slots in the ratings chart. The basis on this rosy projection for Star is a clutch of new programmes, including Ji Mantriji, which are going to be rolled out on Star Plus from April 23. The marketing w

exchange4media Staff Apr 20, 2001 12:00 AM

Aaj Tak reports a six-fold increase in viewership in 100 days

Aaj Tak reports a six-fold increase in viewership in 100 days?blur=25

Aaj Tak, the 24-hour Hindi news channel from the India Today group, reported a six-fold increase in viewership in its first 100 days. The channel continued to maintain its position ahead of the others in respect of average daily viewership time, accor

exchange4media Staff Apr 20, 2001 12:00 AM

NDTV World to be launched in September

NDTV World to be launched in September?blur=25

NDTV's global entertainment channel, NDTV World, is expected to make its debut in September this year. Targeted essentially at the Indian diaspora, the 24-hour bilingual channel, to start with, will be available in the United States and the United Kingdom.

exchange4media Staff Apr 20, 2001 12:00 AM

Balaji Telefilms plans to merge with Nine Networks still on

Balaji Telefilms plans to merge with Nine Networks still on?blur=25

Indian television content maker Balaji Telefilms still plans to merge with Nine Networks Entertainment India, the company said in a notice to the BSE. The merger would take another 3-4 months as shareholder and court approvals were pending.

exchange4media Staff Apr 20, 2001 12:00 AM

In-channel promos the new mantra to attract viewership

In-channel promos the new mantra to attract viewership?blur=25

In-Channel promos have finally arrived as viewership drivers. The message is loud and clear with almost all the major TV channels going berserk with their in-house promotions; programmes have become brands and viewers have started to develop a stickin

exchange4media Staff Apr 20, 2001 12:00 AM

NDTV offloads equity stake in new venture to ICICI

NDTV offloads equity stake in new venture to ICICI?blur=25

ICICI has picked up “between 10 per cent to 20 per cent” equity stake in NDTV’s proposed entertainment channel “NDTV World” and several other FIs are in talks with it for picking up further equity.

exchange4media Staff Apr 20, 2001 12:00 AM

ToI slaps Rs 500 crore suit against Indian Express

ToI slaps Rs 500 crore suit against Indian Express?blur=25

Bennett, Coleman & Co Ltd. has filed a case in the Mumbai High Court against rival newspaper group The Indian Express, and has claimed Rs 500 crore as damages for a recent advertising campaign in the paper. The controversial campaign, designed by adve

exchange4media Staff Apr 20, 2001 12:00 AM

Adidas India repositioning its brand to widen its target audience

Adidas India repositioning its brand to widen its target audience?blur=25

In alignment with the parent company’s new global positioning statement— ‘from competition to lifestyle’— Adidas India is in the process of repositioning the brand in a bid to widen its target audience. Adidas plans to launch new TV and cinema ad campaign—

exchange4media Staff Apr 20, 2001 12:00 AM