International News

CNBC India and Sony Entertainment Television (SET) has extended its deal for ad sales and distribution by three years. The deal, which was ending in March 2003, will now continue up to March 2006. SET handles ad sales and distribution for CNBC in India

exchange4media Staff Jul 6, 2001 9:16 AM

Doordarshan, which opened the financial bids for the prime time slots on its Metro channel, received the highest bid of Rs 18 crores from Sri Adhikari Brothers of Sabe TV for the 8 to 10 p.m. slot. Out of a total of three bidders, the two others —- Pra

exchange4media Staff Jul 6, 2001 9:14 AM

Sony Corp and AOL Time Warner Inc., are planning to combine their television channels in India. If this deal comes through, it will threaten their biggest competitors, News Corp'’ STAR TV and Zee Telefilms Limited.

exchange4media Staff Jul 6, 2001 9:13 AM

Barely two months into his new assignment L S Krishnan had to give up his responsibilities, owing to personal reasons which came in the way of his making a transition from Mumbai to Delhi. He was given a fond farewell on Wednesday evening by Manu Sawhney,

exchange4media Staff Jul 6, 2001 9:10 AM

Delhi lives on India Today. Mumbai prefers Reader’s Digest. Calcutta swings both ways, equally. But if you thought that other magazines too showed divergent skews, think again. The women’s magazines, the film magazines or even the computer magazine

exchange4media Staff Jul 6, 2001 9:01 AM

Stocks of Balaji Telefilms and Mukta Films ended lower on the Bombay Stock Exchange (BSE) today on rumours that the stocks would included in the rolling settlement from next week. On the BSE, Balaji Telefilms dipped 4.98 per cent to Rs 208.85, while M

exchange4media Staff Jul 5, 2001 9:33 AM

The chief executive officer of Star India’s new media business, Lalit Ahuja will join NDS, a News Corp-owned company, which designs and develops digital equipment including set top boxes, in August. He will head the India operations of the Bangalore-ba

exchange4media Staff Jul 5, 2001 9:32 AM

The two television rating agencies—Tam and Intam—will merge its Indian operation soon. A date as to when the two will merge has not been fixed. At present, Tam is owned by IMRB, the research wing of HTA, and it uses the AC Nielsen software, while Intam

exchange4media Staff Jul 5, 2001 9:31 AM

Asianet is all set to beam its 24-hour exclusive news channel starting July 6. The digital channel, Asianet Global, would have hourly news reports besides current affairs, debates and programmes on social and political issues. The channel will be cater

exchange4media Staff Jul 5, 2001 9:29 AM

Prasar Bharati received only three bids for the prime time slots on DD Metro. After the pre-qualification bids were opened at Mandi House yesterday, it became clear that those in the fray included Sir Adhikari Brothers (SAB), Pritish Nandy Communic

exchange4media Staff Jul 5, 2001 9:28 AM

Experienced Media Planners, Buyers more so, have an understandable habit. You mention a language or a region, and up pop the corresponding mainline daily. It rolls of the tongue almost inadvertently. One of the reasons is the sheer longevity these leaders

exchange4media Staff Jul 5, 2001 9:27 AM

Sony Corp. is stepping up discussions with media agencies about consolidating its global media buying and planning at a single agency, putting more than $1 billion up for review.

exchange4media Staff Jul 4, 2001 8:35 AM

Contract Advertising has won one gold and two silver at the New York Festivals held in June this year. The competition attracted over 6,500 entries from 64 countries. The Wildrift ad that bagged the gold while its campaigns for everythingaboutwater.com and

exchange4media Staff Jul 4, 2001 8:33 AM

The Jog group plans to launch a television channel dedicated to agricultural information and education. The group has proposed to invest around Rs 30 crore in capital investment and Rs 70-Rs 90 crore as annual running cost for the channel. Initially, the c

exchange4media Staff Jul 4, 2001 8:32 AM

The country’s first private FM radio station — ‘Radio City 91 FM’, began its service in the city on yesterday. The radio station will provide 24-hour broadcasting service. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will

exchange4media Staff Jul 4, 2001 8:31 AM

A new study of Centre for Media Studies (CMS) indicate an <b>“appetizer effect”</b>of viewership to television news on newspaper readership. That is the more one watches TV news the more one tend to read a newspaper.

exchange4media Staff Jul 4, 2001 8:30 AM

Just as gross numbers for English dailies refused to divulge the internecine conflicts in the segment, an overview of Hindi dailies also suggests an absolute calm. What else would you call less than 1% change in the gross readership levels over the last on

exchange4media Staff Jul 4, 2001 8:29 AM

Satellite broadcaster BSkyB will this week ignore appeals from consumer groups and begin the switch-off of its analogue broadcasting signal. The move follows a major promotional drive by Sky to persuade its analogue subscribers to switch to digital and is

exchange4media Staff Jul 3, 2001 7:51 AM

Swiss food conglomerate Nestle is reassessing ad assignments among its leading roster agencies in what could lead to significant shifts in business in the coming weeks. The reassessment involves the client's six global roster shops: McCann-Erickson, Public

exchange4media Staff Jul 3, 2001 7:48 AM

Editors of various newspapers met the I&B Minister Sushma Swaraj to discuss the matter regarding foreign investment in print media. The meeting was set up in the context of a letter written by a group of editors to Ms Swaraj recently. In the letter, editor

exchange4media Staff Jul 3, 2001 7:47 AM