Date-wise News

Chocolate major, Cadbury India, plans to launch some of its global confectionery brands in India. Cadbury India, a subsidiary of Cadbury Schweppes, currently has brands such as Dairy Milk, Five Star, Perk, Milk Treat, Eclairs and Gollum in its local po

exchange4media Staff Jul 6, 2001 9:39 AM

The Honda Siel Cars India Ltd. (Honda India) will kick off Rs 10 crore multi-media marketing blitz to establish the international bestseller Honda Accord in the Indian market. Targeted at upscale import buyers and ‘‘discerning car enthusiasts”, Honda A

exchange4media Staff Jul 6, 2001 9:38 AM

Tata Tea has phased out support for four brands--Brahmaputra, Lucky Cup, Leo and Chola - as part of its brand rationalisation. While Leo catered to the economy segment of Maharashtra, Karnataka and Andhra Pradesh, Brahmaputra, a strong 100 per cent As

exchange4media Staff Jul 6, 2001 9:36 AM

The Rs 20 crore Daewoo Motors India Ltd's advertising business is under review. The Enterprise Nexus in Delhi currently handles the company’s communications business. Enterprise Nexus has denied any move by the company to shift the account.

exchange4media Staff Jul 6, 2001 9:23 AM

Lowe Lintas & Partners has won the Rs 10 crore business of Maruti Udyog Ltd's new utility vehicle, Every. Lowe Lintas, which already handles the company's other brands like Baleno, Esteem, Alto and Omni, won the account in a fierce pitch. All of Marut

exchange4media Staff Jul 6, 2001 9:21 AM

Sree TV, a 24-hour Telugu entertainment channel, plans to go on air in November this year. Andhra Pradesh-based Vasavi Communications and Mootha Gopalakrishna are promoting the channel. Sree TV positioned as an entertainment channel, will also offer n

exchange4media Staff Jul 6, 2001 9:20 AM

CNBC has appointed Mediascope Associates to be their representative in India for their various international CNBC channels. Mediascope will represent and be responsible for selling advertising airtime & sponsorships for CNBC Asia, CNBC Singapore, CNBC

exchange4media Staff Jul 6, 2001 9:18 AM

CNBC India and Sony Entertainment Television (SET) has extended its deal for ad sales and distribution by three years. The deal, which was ending in March 2003, will now continue up to March 2006. SET handles ad sales and distribution for CNBC in India

exchange4media Staff Jul 6, 2001 9:16 AM

Doordarshan, which opened the financial bids for the prime time slots on its Metro channel, received the highest bid of Rs 18 crores from Sri Adhikari Brothers of Sabe TV for the 8 to 10 p.m. slot. Out of a total of three bidders, the two others —- Pra

exchange4media Staff Jul 6, 2001 9:14 AM

Sony Corp and AOL Time Warner Inc., are planning to combine their television channels in India. If this deal comes through, it will threaten their biggest competitors, News Corp'’ STAR TV and Zee Telefilms Limited.

exchange4media Staff Jul 6, 2001 9:13 AM

Barely two months into his new assignment L S Krishnan had to give up his responsibilities, owing to personal reasons which came in the way of his making a transition from Mumbai to Delhi. He was given a fond farewell on Wednesday evening by Manu Sawhney,

exchange4media Staff Jul 6, 2001 9:10 AM

Delhi lives on India Today. Mumbai prefers Reader’s Digest. Calcutta swings both ways, equally. But if you thought that other magazines too showed divergent skews, think again. The women’s magazines, the film magazines or even the computer magazine

exchange4media Staff Jul 6, 2001 9:01 AM