Date-wise News

Sony Corp. is stepping up discussions with media agencies about consolidating its global media buying and planning at a single agency, putting more than $1 billion up for review.

exchange4media Staff Jul 4, 2001 8:35 AM

Hindustan Lever Limited has launched what it calls a "full line" grocery home shopping service called Sangam Direct. Launched as a pilot project at Thane in Mumbai, Sangam Direct intends to go nationwide if the project takes off in a big way. The service o

exchange4media Staff Jul 4, 2001 8:34 AM

Contract Advertising has won one gold and two silver at the New York Festivals held in June this year. The competition attracted over 6,500 entries from 64 countries. The Wildrift ad that bagged the gold while its campaigns for everythingaboutwater.com and

exchange4media Staff Jul 4, 2001 8:33 AM

Hindustan Lever Limited (HLL) will be relaunching Lakme Sunscreen Lotion. It plans to roll out a multi-media campaign, which include print, television, outdoor and online media. With the tagline — Lakme Sunscreen Lotion: Your umbrella for beautiful skin —

exchange4media Staff Jul 4, 2001 8:32 AM

The Jog group plans to launch a television channel dedicated to agricultural information and education. The group has proposed to invest around Rs 30 crore in capital investment and Rs 70-Rs 90 crore as annual running cost for the channel. Initially, the c

exchange4media Staff Jul 4, 2001 8:32 AM

The country’s first private FM radio station — ‘Radio City 91 FM’, began its service in the city on yesterday. The radio station will provide 24-hour broadcasting service. The radio station is promoted by Music Broadcast Private Ltd. (MBPL) where Star will

exchange4media Staff Jul 4, 2001 8:31 AM

A new study of Centre for Media Studies (CMS) indicate an <b>“appetizer effect”</b>of viewership to television news on newspaper readership. That is the more one watches TV news the more one tend to read a newspaper.

exchange4media Staff Jul 4, 2001 8:30 AM

Just as gross numbers for English dailies refused to divulge the internecine conflicts in the segment, an overview of Hindi dailies also suggests an absolute calm. What else would you call less than 1% change in the gross readership levels over the last on

exchange4media Staff Jul 4, 2001 8:29 AM