Date-wise News

ThompsonConnect, the direct marketing arm of Hindustan Thompson Associates (HTA), has recently bagged a host of accounts worth Rs 14 crores, which includes, Wipro Ltd., Sangam Direct (HLL’s new retailing venture) and HLL’s ‘Surf Laundry Services’ and BPL M

exchange4media Staff Jul 25, 2001 7:42 AM

According to the IDC, the online advertising market in India is expected to grow 116 times its present size of just $4.2 million per annum to between $490 and $500 million by 2004. A higher Internet adoption rate and shift of traditional companies will pri

exchange4media Staff Jul 25, 2001 7:41 AM

Zee Telefilms Limited plans to consolidate its media business under two brand names – Zee TV and Alpha TV. The company is also working on a strategy to promote its businesses in both national and regional market.

exchange4media Staff Jul 25, 2001 7:40 AM

The Forum of Cable Operators, the umbrella body of nearly 80 per cent operators in Kolkata, and several others across Howrah, Hooghly and North and South 24 Parganas, is working on logistics for a full-fledged plan to train cable operators through workshop

exchange4media Staff Jul 25, 2001 7:39 AM

With increasing competition from private channels and recommendations of expert panels to ‘market’ itself better, Doordarshan in its restructuring exercise may chop off a chunk of educational programmes and focus more on revenue generating programmes.

exchange4media Staff Jul 25, 2001 7:38 AM

The Indian operations contribute close to 50 per cent of BBC World’s global revenues from sponsored programmes. BBC also claims that its advertising revenues have almost doubled in the last one year.

exchange4media Staff Jul 25, 2001 7:37 AM

Star India and HMV have entered into a joint partnership to release cassettes and CDs of old movie songs. HMV will be providing the content and do the selling and marketing of the albums. Star will promote the albums on the Star network. The cassettes and

exchange4media Staff Jul 25, 2001 7:37 AM