Date-wise News

Lowe Lintas has been hired by BPL, Birla-Tata-AT&T combine to design and develop a common cellular brand. The identification of the neutral brand is critical as the partners do not want to use their name in the new brand. The new brand is expected to

exchange4media Staff Aug 3, 2001 9:39 AM

Coca-Cola is exploring new terrain. It is looking at entering the energy drinks category by launching its international brand 'Lift' in the market. The company has already begun test marketing the drink.

exchange4media Staff Aug 3, 2001 9:37 AM

STAR has acquired the horizontal Internet portal indya.com. Announcing the acquisiton, STAR group executive vice-president Gary Walrath said, the stake in the Pradeep Kar-promoted indya.com has been raised to almost 100 per cent now. STAR and indya.c

exchange4media Staff Aug 3, 2001 9:34 AM

MTNL Mumbai is buying all advertising spaces available on the city’s key railway stations to use them to showcase its entire bouquet of products and services to its potential user base. At present, the arrangement will be for a period of two months,

exchange4media Staff Aug 3, 2001 9:31 AM

Prasar Bharati and Indira Gandhi National Open University (IGNOU) signed a memorandum of understanding (MoU) to launch the educational FM radio network—Gyan Vani—in the country. In all, 40 stations will be set up over two years. By the end of this ye

exchange4media Staff Aug 3, 2001 9:29 AM

Zee Telefilms counter touched a high of Rs 102.85 in intra-day trade today, closing at Rs 98.95, almost 46 per cent higher from the 48-month low of Rs 68 it touched on previous Tuesday. The surge follows some positive developments on the company's fr

exchange4media Staff Aug 3, 2001 9:27 AM

After several months into a feasibility study, it seems that Prasar Bharati is unlikely to invest in the Direct-to-Home (DTH) broadcasting operations in the short run. Videsh Sanchar Nigam Ltd (VSNL) and Prasar Bharati had jointly taken up a study to

exchange4media Staff Aug 3, 2001 9:24 AM

The first day ratings for its three new shows, launched on July 27, has been positive. According to AC Neilson, TAM data TV ratings Kya Masti Kya Dhuum, game show Khullja Sim Sim and horror show Ssshhhh… Koi Hai were 7.23, 9.80 and 5.85 respectively.

exchange4media Staff Aug 3, 2001 9:22 AM

Deepak Shourie, the new Managing Director at Discovery, has unveiled his initiative for the channel. His prescription for growth in viewership is rooted in programming. It has little to do with the change in content. The thrust is towards matching th

exchange4media Staff Aug 3, 2001 9:17 AM