International News
Cartoon Network is expecting a 35 per cent growth in advertising revenues in the current financial year.
The board of Mid-Day Multimedia Limited has evaluated and approved a MoU signed by the company to undertake a strategic alliance with Zee news. According to informed sources the frequencies of programmes and the financial arrangement are yet to be worked o
Never has any channel in India done this before. On October 16, the two bhaus of Kahaani Ghar Ghar Ki (KGG) appeared in the hot seat of Kaun Banega Crorepati (KBC). And straight after KBC was over at 10 p.m., the bhaus went home (read KGG) and shared their
Nestle has decided to restrict advertising of ‘Pure Life’ mineral water on television and instead concentrate more on print and point of purchase promotions. Currently, the mineral water market operates at a very low margin. Hence, the company felt the nee
SABe TV and Turner Broadcasting Systems have parted ways. The existing distribution agreement between them has been called off.
The board of Mid-Day Multimedia Limited will consider a proposal to form a strategic alliance with a television channel at its meeting scheduled to be held today. The company has also appointed PricewaterhouseCoopers (PwC) as consultants for business proc
Star Plus plans to reduce the frequency of Kaun Banega Crorepati (KBC) to twice a week from 29. On Mondays KBC will be replaced by new serial called Desh Mein Nika Hoga Chand. According to Star, no decision has been taken on winding up the show. However th
Maruti has signed on Amitabh Bachchan and his son Abhishek to endorse luxury multi-purpose vehicle, Versa, slated for launch on October 24. This will be the first occasion when the star father-son duo will feature together. This is also the first time tha
B4U Television Network is expecting to achieve operating profits of $ 2 million by the end of this financial year from its worldwide operations. The company was looking at total revenues of $ 20 million this fiscal, with operating costs at $ 18 million.
Television Eighteen India Limited (TV18) has decided put on hold the launch of its infotainment channel. According to the company sources the project is in limbo now, as TV 18 have not been able to tie up the finances for the project. For the moment TV 18
SABe TV has appointed Credit Lyonnais as advisor to find a strategic partner. According to the industry sources SABe is planning to offload 51 per cent of its equity to the strategic partner.
The BBC World Service Trust, a charitable arm of the BBC's World Service, is setting up a production partnership with Prasar Bharati to campaign for HIV/AIDS awareness and prevention's. The project is being undertaken on behalf of the National AIDS Control
The Information & Broadcasting Minister Sushma Swaraj informed yesterday that the government has set up a committee to review the advertisement rate structure of DAVP and recommend revision in view of the rise in cost of production of newspapers.
Coca-Cola Co. today finalized its shakeup of its advertising agency roster, as Interpublic Group of Cos. and WPP Group become the big winners. WPP, which Atlanta-based Coca-Cola is said to want as a backup network, gets its foot in the door with Sprite, Di
After streamlining its Indian Readership Survey (IRS) on the media consumption habits of the consumers, the Media Users’ Research Council (MRUC) plans to launch a comprehensive research specifically for the outdoor industry.
The Rs 650 crore outdoor industry seems to be coming to life again with sectors like insurance, automobiles, financial services and TV channels once again using the outdoor medium to get the attention of consumers.
Doordarshan is planning to provide uplinking facilities to private television channels, which according to the new Prasar Bharati chairman Prof. U R Rao, would open a new revenue stream for the national broadcaster. Prasar Bharati was gearing up to provide
Dabur India has roped in Leo Burnett to assist it with its advertising strategy for Back-aid, an over-the-counter (OTC) backache remedy. The proposed television commercial for Back-aid would focus on the product’s USP of being the "most effective pain reli
Balaji Telefilms plans to introduce high-value programming and tele-films to drive growth and improve margins. The production house expects these high-value programmes to go on air towards the end of fourth quarter 2001-02 or during next fiscal. Balaji Tel
Modi Entertainment Network (MEN) has obtained an order “to maintain status quo” from the Bomaby High Court. According to MEN this ensures keeping the contractual arrangement intact for the distribution of the B4U channels. This version of the order is howe
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