Date-wise News

Dabur India has roped in Leo Burnett to assist it with its advertising strategy for Back-aid, an over-the-counter (OTC) backache remedy. The proposed television commercial for Back-aid would focus on the product’s USP of being the "most effective pain reli

exchange4media Staff Oct 13, 2001 8:57 AM

Sony India is expecting a sales turnover of around Rs 200 crore in the coming two months - about 50 per cent higher than its average sales. The company has introduced a slew of high-end electronic products to coincide with the festival season to reach its

exchange4media Staff Oct 13, 2001 8:57 AM

As part of its ambitious plans to beat arch-rival HLL in the ice-cream business, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its products under Amul brand, is setting up three more manufacturing facilities to raise its total capa

exchange4media Staff Oct 13, 2001 8:56 AM

Balaji Telefilms plans to introduce high-value programming and tele-films to drive growth and improve margins. The production house expects these high-value programmes to go on air towards the end of fourth quarter 2001-02 or during next fiscal. Balaji Tel

exchange4media Staff Oct 13, 2001 8:55 AM

Modi Entertainment Network (MEN) has obtained an order “to maintain status quo” from the Bomaby High Court. According to MEN this ensures keeping the contractual arrangement intact for the distribution of the B4U channels. This version of the order is howe

exchange4media Staff Oct 13, 2001 8:54 AM

Prasar Bharati has allowed private FM broadcasters who have got licences to use its tower and land at Delhi, Kolkata and Chennai for transmission purposes. A draft of agreement with detailed terms and conditions will be given to FM operators on Monday. Pra

exchange4media Staff Oct 13, 2001 8:53 AM