Date-wise News

Coca-Cola Co. today finalized its shakeup of its advertising agency roster, as Interpublic Group of Cos. and WPP Group become the big winners. WPP, which Atlanta-based Coca-Cola is said to want as a backup network, gets its foot in the door with Sprite, Di

exchange4media Staff Oct 15, 2001 8:08 AM

Coca-Cola India expands its soft drinks product portfolio with the launch of energy drink 'Shock' from this week. Launched is in line with the company's strategy of becoming a complete, non-alcoholic beverages company, Shock is a carbonated drink formulate

exchange4media Staff Oct 15, 2001 8:07 AM

With sales stagnating, VIP Industries, is seeking the help of high-profile car designer Dilip Chhabria (DC) to launch a new range of swanky briefcases. Products under VIP's premium luggage category are priced above Rs 2,500. The DC-designed briefcases are

exchange4media Staff Oct 15, 2001 8:03 AM

Videocon plans to sign a joint venture with an US-based entertainment major for setting up multiplexes and entertainment complexes in major cities. The company plans to invest up to Rs 600 crore in its entertainment industry foray, with another Rs 600 cror

exchange4media Staff Oct 15, 2001 8:00 AM

LG is investing Rs 20 crore for its 30 days promotion. The promotion revolves around LG’s turnover in India. The strategy behind the campaign is to not only targeting a larger sales turnover during the festival season, but to also use this as an occasion t

exchange4media Staff Oct 15, 2001 7:59 AM

After streamlining its Indian Readership Survey (IRS) on the media consumption habits of the consumers, the Media Users’ Research Council (MRUC) plans to launch a comprehensive research specifically for the outdoor industry.

exchange4media Staff Oct 15, 2001 7:58 AM

The Rs 650 crore outdoor industry seems to be coming to life again with sectors like insurance, automobiles, financial services and TV channels once again using the outdoor medium to get the attention of consumers.

exchange4media Staff Oct 15, 2001 7:57 AM

Doordarshan is planning to provide uplinking facilities to private television channels, which according to the new Prasar Bharati chairman Prof. U R Rao, would open a new revenue stream for the national broadcaster. Prasar Bharati was gearing up to provide

exchange4media Staff Oct 15, 2001 7:55 AM