International News
Prasar Bharati has chalked out an aggressive pricing strategy for its yet-to-be-launched channel, DD Bharati, and plans to offer half-hour prime time slots for just Rs 5,000. DD Bharati is positioned as a youth, entertainment and education channel and Pras
Adidas is conducting soundings among global agency networks concerning its $100 million-plus advertising account – currently divided between a number of shops around the planet with the lion’s share handled by Leagas Delaney from London and Amsterdam hotsh
etc Networks Limited announced its Q-2 results for the year 2001-2002 with its net taking a 71 per cent dip to Rs 3.8 million from Rs 13.33 million in the corresponding quarter in FY 2000. The net revenue went down by 13 per cent from Rs 97.08 million to R
ATN Bangla, the satellite channel that was pulled off the airwaves for showing tobacco-related ads, has been replaced by a new brand ATN Kolkata. In the new format, ATN Kolkata is going to viewers with only Bengla programmes devoid of any ad, which has any
Modi Entertainment Network and Percept Advertising have joined hands to form a television software production company. The joint venture, christened TygerMEN, aims to create high level fiction and non-fiction TV software in different genres.
When you are in trouble, what do you do? Overhaul your image. After Star India, Zee Telefilms, it’s the turn of Sony Entertainment to join the bandwagon. The company will unveil its new look for two of its channels, Sony and SET Max today.
Marico Industries Limited has kicked off a sampling initiative in the urban market, in a bid to gauge the impact of sampling on consumer recall vis-à-vis television advertising. The company is conducting this exercise through pilot studies in the western
Little over five months after the announcement of Hindu, Eenadu combination package for Andhra Pradesh, the tie-up has extended the scope for advertisers and marketing fraternity by including all the editions of Hindu. The combination that been offered are
AXN will show a new reality based series called ‘The Amazing Race’ from 7 November, at 9 p.m. It features 11 couples in a competition to race from one end of the world to the other. The winner gets $ 1 million. Each episode will have repeats on Saturday at
Zee News’ chief and head of sales India, Satish Menon has put in his papers. Kanta Advani who is director of Zee Network and head of Zee Cinema takes over from Satish Menon. The exact reasons for Mr. Menon’s decision are know to the media industry.
Fashion Television, which became a pay channel from November 1, has been knocked off TV screens in Kolkata as RPG Netcom decided to drop FTV after the Forum of Cable Operators said it does not see any demand from viewers.
Liquor manufacturer Allied Domecq has overhauled its global ad and direct marketing roster, shifting business worth around $478 million. Effective November 1, the realignment – instigated by chief marketing officer Kim Manley – sees several agencies pick u
Zee Telefilms group broadcasting CEO Sandeep Goyal has been elected director of the International Council of the National Academy of Television Arts and Sciences. The US-based body represents broadcasting businesses from around the world and has 90 directo
Doordarshan has received ten bids for distribution and marketing of DD World channel overseas through cable networks and also through the DTH platform.
BBC has decided to create integrated international news and information division, bringing together BBC World Service and BBC World. The aim is to create a clear, coordinated presence in the international market and improve services.
Pentamedia Graphics has reported a 49 per cent fall in net profit to Rs 13.05 crore for the second quarter ended September 2001, as against Rs 25.80 crore during the corresponding period last year. Total sales and services dipped by 26 per cent to Rs 99.80
Doordarshan has sought bids from Indian and foreign production houses for live television production of cricket matches to be conducted under the aegis of the Board of Control for Cricket in India. The successful bidder will have to provide a minimum of 17
With Kaun Banega Crorepati (KBC) ending its first full week in UK, STAR TV is hoping that it will hit the jackpot with Britain’s two million Asians. KBC’s UK entry, complete with British Indian contestants from London, Birmingham and Preston comes 16 month
The Chicago unit of Interpublic’s Foote Cone & Belding has been slapped with a lawsuit by former client Pepsico to prevent the agency from entering into talks with Coca-Cola.
Amit Walinjkar, aged 28, has emerged as the Super Selector for the month of October as he chooses the best team and musters a mind-boggling SuperScore of 3704 point. He gets a free trip to South Africa and an opportunity to comment on the game with Sunil G
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