Date-wise News

As part of a consolidation of its $1.9 billion advertising business, Swiss food giant Nestle has decided to align several of its global categories into five of its multinational agency networks.

exchange4media Staff Nov 5, 2001 8:36 AM

Pepsi Foods is planning to extend Slice, its one-decade-old mango-based soft drink, to another packaging format. The Slice brand, currently available only in glass bottles, will now be sold in cartons and PET bottles.

exchange4media Staff Nov 5, 2001 8:35 AM

After an organisational revamp, Sony Entertainment Television has set sight on a programming review. It has set a time frame of six months - a period over which it plans to bring in an assortment of a dozen new programmes that include soaps, game shows, ev

exchange4media Staff Nov 5, 2001 8:34 AM

RMG David is targeting Rs 30 crore billings next year. It claims to have already won business worth Rs 20 crore in the first year of its existence. RMG David was set up in India to handle the conflicting businesses of Ogilvy & Mather.

exchange4media Staff Nov 5, 2001 8:34 AM

The news of the merger of TAM and Intam has evoked mixed reactions in the advertising agency. While on one hand, the industry is happy that finally there will be a single currency to deal with, on the other it is apprehensive about the creation of a monopo

exchange4media Staff Nov 5, 2001 8:33 AM

Prasar Bharati has chalked out an aggressive pricing strategy for its yet-to-be-launched channel, DD Bharati, and plans to offer half-hour prime time slots for just Rs 5,000. DD Bharati is positioned as a youth, entertainment and education channel and Pras

exchange4media Staff Nov 5, 2001 8:32 AM