`Date-wise News`

Mirc to launch latest CTV model, targets mid-end segment

Mirc Electronic plans to launch a new model “NV” in a 29-inch CTV bracket, next week, targeted at the middle-end of the segment. NV, is an addition to the existing portfolio of Onida’s KY Thunder in the 29-inch segment. NV will be priced between Rs 22,000-

exchange4media Staff Nov 2, 2001 8:42 AM

Marico begins recall exercise through sampling initiative in urban market

Marico Industries Limited has kicked off a sampling initiative in the urban market, in a bid to gauge the impact of sampling on consumer recall vis-à-vis television advertising. The company is conducting this exercise through pilot studies in the western

exchange4media Staff Nov 2, 2001 8:42 AM

Sachin to endorse the entire product range of Britannia

Britannia Industries Limited (BIL) has appointed Sachin Tendulkar as it brand ambassador. As part of its corporate brand building exercise BIL is all set to launch high-voltage television campaign comprising of four commercials in the month of December.

exchange4media Staff Nov 2, 2001 8:41 AM

Hindu, Eenadu tie-up widens the scope for advertisers

Little over five months after the announcement of Hindu, Eenadu combination package for Andhra Pradesh, the tie-up has extended the scope for advertisers and marketing fraternity by including all the editions of Hindu. The combination that been offered are

exchange4media Staff Nov 2, 2001 8:40 AM

AXN to air ‘’The Amazing Race’ from November 7

AXN will show a new reality based series called ‘The Amazing Race’ from 7 November, at 9 p.m. It features 11 couples in a competition to race from one end of the world to the other. The winner gets $ 1 million. Each episode will have repeats on Saturday at

exchange4media Staff Nov 2, 2001 8:39 AM

Zee News’ chief Satish Menon quits

Zee News’ chief and head of sales India, Satish Menon has put in his papers. Kanta Advani who is director of Zee Network and head of Zee Cinema takes over from Satish Menon. The exact reasons for Mr. Menon’s decision are know to the media industry.

exchange4media Staff Nov 2, 2001 8:38 AM

FTV goes pay, total blackout in Kolkata

Fashion Television, which became a pay channel from November 1, has been knocked off TV screens in Kolkata as RPG Netcom decided to drop FTV after the Forum of Cable Operators said it does not see any demand from viewers.

exchange4media Staff Nov 2, 2001 8:38 AM