Date-wise News

GlaxoSmithKline has awarded Grey Global Group's Grey Worldwide creative assignments for two of its oral health care products, Sensodyne and Super Poligrip worth $18 million.

exchange4media Staff Nov 19, 2001 9:27 AM

According to an ORG-MARG, there are as many as 113 look-alike fairness creams that are distributed in the rural market. According to HLL, nearly five per cent of the total market for Fair & Lovely, has been taken away by the fake products.

exchange4media Staff Nov 19, 2001 9:26 AM

In a bid to promote Modern Bread, Hindustan Lever Limited (HLL) has tied up with Oyzterbay and is offering buyers prize of 22K gold and five mega prize of Rs 1 lakh each. All this for a 400 gm milk bread pack priced at Rs 10.

exchange4media Staff Nov 19, 2001 9:25 AM

In a study that covered several Indian villages, the Consumer Insight cell of McCann-Erickson’s concludes that an awakening is sweeping rural India especially among women today. The study provides vital clues for brand owners and the communicators.

exchange4media Staff Nov 19, 2001 9:24 AM

Star Plus has roped in Neena Gupta to anchor the Hindi version of the popular game show ‘The Weakest Link’. The programme is expected to be launched on STAR Plus in early January 2002. It will be telecast once a week. The prize money for the show will be a

exchange4media Staff Nov 19, 2001 9:22 AM

Fashion TV (FTV) will become pay channel on December 1, 2001. Fashion TV is targeting at one million dollars in revenue from the Indian sub-continent within a year of its operations as a pay channel. In a bid to establish the brand salience of FTV and to g

exchange4media Staff Nov 19, 2001 9:21 AM

ESPN Star Sports is planning to increase subscription rates of its two sporting channels from Rs 16 to Rs 22-24 by January 2002. A decision on hiking the rates is expected to be made within two weeks, after which, intimation will be made to the cable opera

exchange4media Staff Nov 19, 2001 9:20 AM