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Coca-Cola India has decided to award the ad account for its two forthcoming brands to regional divisions of agencies. Triton, Mumbai has been awarded Rimzim account and Lowe Lintas, Chennai gets Portello.
Television channels are planning to hike advertising rates by five to 10 per cent to offset the impending levy of five per cent service tax on advertising revenue generated by broadcasters.
Visa International kicked off a new advertising campaign featuring Sachin Tendulkar. The campaign created by RK Swamy BBDO, speaks to consumers at two levels — giving them peace of mind and convenience, and the desire for more life and out of life.
The board of Television Eighteen (TV-18), yesterday approved the allotment of 7 lakh shares of Rs 10 each to promoters as well as the hike in investment limit by FIIs, OCBs and NRI to 49 per cent. The board has also decided to transfer the entertainment b
Interpublic Group of Cos.' Foote, Cone & Belding, New York, has resigned AT&T Corp.'s AT&T Business account.
Star Plus plans to introduce slew of programmes to retain its audiences. Star Plus plans to launch Neena Gupta - hosted Kamzor Kadii Kaun and has zeroed in on the 9:00 to 10:00 p.m. band on Wednesday. This new show will go on air on January 2 and is expect
MusicWorld and Coke have decided to jointly undertake promotion of their brands in India. The agreement involves use of MusicWorld stores as a launch-pad for Coca-Cola’s new products amongst a focused consumer target groups. Coke, on its partwill carry Mus
The fast moving consumer goods giant, Hindustan Lever Limited (HLL), is looking at alliances with media companies such as Star TV and Zee, but would not take equity in them. HLL confirmed that it does not have any plans to launch television channel.
Star is all set to produce its first reality TV show in India. The half-hour programme is expected to be launched on Channel V in January 2002, making it the first music channel in the country to come out with a reality TV show.
Punjab Today will be launching a 24-hour news channel in the first week of January with test broadcast beginning sometime in December. The channel on the Thaicom would be digital from day one. It will be followed by channel on Jammu and Kashmir in Urdu an
As reported by exchange4media on Wednesday, Dr. Morepen, the upcoming OTC and FMHG brand from Morepen Laboratories, is realigning its advertising and branding efforts across multiple agencies. Initially only Bates, Delhi used to look after Dr. Morepen bra
The Public Relation industry in India reached a major milestone today with the launch of Public Relations Consultants Association of India (PRCAI), an umbrella body representing all the professional consultancies in India. The PRCAI is a pioneering body th
Hindustan Thompson Associates (HTA) is planning to consolidate its operations in Mumbai. In a bid to bring its five specialist units at different locations under a single roof, the agency is planning to shift its offices to a sprawling complex in the city.
The Rs 300 crore Zenith Media, the media buying arm of advertising agencies Bates India and Saatchi & Saatchi, and the Rs 100 crore Optimedia, the media buying arm of Publicis, are expected to merge in India by the first quarter of 2002.
The share price of TV 18 zoomed to its day's high of Rs 115 after the company announced that it is planning to hike the limit on foreign portfolio investment to 49 per cent. The shares of the television content provider soared 13.55 per cent to close at Rs
Hindustan Lever Limited (HLL), which had brought down its adspend by 5.6 per cent to Rs 696.6 crore during year 2000, retains the top advertising spender position as per the results of the latest India’s Top 200 Marketing and Advertising Spenders survey fo
The relationship with its existing alliances Fashion TV (FTV) and MCM running into rough weather, B4U Television Network is again looking for strategic partners. It is in talks with overseas corporate bodies (OCBs) for raising funds for its film financing
Prasar Bharati is expecting to make additional revenue by offering All India Radio’s (AIR) land, roads and security services. It is estimated that for using the AIR road and security, the FM companies would have to dish out another Rs 1 lakh per annum per
BuyMedia.com, the leading technology platform for buying and selling of media time and space has gone pay on the buy side couple of weeks back. BuyMedia.com will however continue to focus efforts on the exchange of electronic information with its station s
The STAR Network has decided to increase its subscription rates from Rs 30 to approximately Rs 40 per month for the entire bouquet with effect from January 2002.
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