International News
Protesting at the so called “arbitrary hikes” in subscription charges, a section of cable operators have threatened to blackout the services of ESPN-Star Sports for two months and have decided to collectively return their viewing cards.
Levi Strauss & Co. has parted with Omnicom Group's TBWA/Chiat/Day, its advertising agency of four years, and is handing the business to Bcom3 Group's Bartle Bogle Hegarty. The account will be handled out of that New York office.
Unilever has inked a multi-million dollar cross-platform advertising and marketing partnership with AOL Time Warner, covering its online, on-air and print media. The multi-year deal, which follows an earlier online alliance between the two in 1998, incorpo
Pepsi India has signed Rahul Khanna and will be appearing in its latest television commercial (TVC) in February 2002. According to the sources, Rahul Khanna would be making an appearance as a ‘model’ in one of Pepsi’s forthcoming TVCs along with Fardeen Kh
Leo Burnett has launched its global tool ‘Brand Belief System’ in India. In the next six months, the agency will be investing Rs 2 crore for the implementation of ‘Brand Belief System’ in India. Leo Burnett has also invested in a new consumer research agen
Buena Vista Television India (BVTI) has tied up with McDonalds to bring to Indian children, for the first time ever, the “McDonalds-Disney Hour Kids Awards”.
All India Radio (AIR) has surprised FM licensees in the metro cities by announcing that its towers in Delhi, Kolkata and Chennai were ready and the operators could take them up as soon as they wanted.
The parliamentary committee is working on an alternate draft, which is likely to include a proposal for allowing 26 per cent foreign equity strictly under Indian editorial control. The new draft will be placed before the standing committee on information t
Metro International Group (MIG), the Swedish freesheet giant, has signed its first worldwide advertising agreement with the leading European charity lottery organizer, Novamedia, headquartered in Amsterdam.
After the DD News channels shut down on 26 January, DD won’t be commissioning news programmes. All that the viewers will be able to see is in-house productions and the odd outsourced current affairs show that is sponsored.
Star Plus’ popular game show Kaun Banega Crorepati (KBC) will take a break after Wednesday. The show is expected to be back on the small screen in the month of July or August.
The Information & Broadcasting Ministry has decided to strengthen Central Monitoring Service (CMS), to make its services more effective.
The Indian Broadcasting Foundation (IBF) in association with NATPE- The World’s largest association of TV programming executives is organizing a special International panel discussion on the Indian Entertainment Industry as part of the NATPE 2002 Seminar.
The Advertising Agencies Association of India (AAAI) will be presenting its seventh annual awards for outstanding advertising, at the Oberoi Towers, Mumbai on February 24. AAAI has also constituted a new award called ‘Medicine & Over The Counter Product’ t
INCablenet has decided not to move the court against ESPN Star Sports for getting back the service of the two sporting channels, which was discontinued from January 5 over the dispute on the recent subscription rate hike.
Music Broadcast Pvt Ltd, has decided to surrender Nagpur and Patna FM radio licenses due to commercial non-viability. Star Radio was to supply content and undertake the marketing of the FM radio stations of Music Broadcast. Out of the six cities where Musi
The much hyped Star Plus show on the lines of ‘The weakest Link’ has opened its TVR account with a bang. Tam figures for Week 52 show a TVR of 11.68% for the TG 15-44 yrs, Female, Sec A,B&C, Hindi speaking markets, C&S homes.
Coca-Cola Co. has appointed Bcom3 Group's Leo Burnett Worldwide's affiliate in Manila, Hemisphere Leo Burnett, to handle advertising for three non-carbonated drink brands -- Magnolia Fruit Drink, Magnolia FunChum and Magnolia Junior Juices - in the Philipp
Nimbus Communications has asked 40 staffers to quit on Friday following the Prasar Bharti’s decision to shut down the DD News channel. Business Day will go off air from January 25, 2002. Prasar Bharati has, however, given Nimbus a one-hour slot for Busine
HBO is going to screen the film ‘The Mummy’ on January 12 at 9.30 p.m. Nominated for the Academy Awards in 1999 for its sound effects and for the British Academy Awards for the best special visual effects, The Mummy is a rousing, suspenseful and horrifying
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
