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As reported by exchange4media yesterday, Mr. Kamal Oberoi, currently heading the Delhi office of HTA, has been appointed to the newly created post of the President of the company. Mr. Oberoi shall be based in Mumbai and will report to the Chief Executive,
The media stocks have been on dream run, gaining up to 32 per cent since December 27. Analysts point out that result expectations and speculative buying were the major factors behind the current bull-run.
Faced with an acute shortage of anchors, Prasar Bharati Corporation has mandated AF Ferguson to locate new faces for Doordarshan’s flagship DD National channel. This is the first time that the corporation has hired an external agency for recruitment.
The Securities and Exchange Board of India (Sebi) is exerting pressure on Goldman Sachs to reveal the name of the entity which had acquired Zee Telefilms shares through a private placement.
The Prasar Bharati Corporation has lined up an aggressive pre-launch multi-media campaign for the DD Bharati and has appointed private advertising agency Crayons for the job.
In response to the unprecedented demand received from thousands of viewers for information about music played during the programme breaks, BBC World will this week release a specially commissioned CD single of the channel’s incidental music.
Finally, Sony has something to cheer about. Blockbuster Hindi movie, Kaho Naa Pyar Hai (KNPH) telecast on 31st December attracted significant audiences and helped Sony edge past the channel share of #1, Star Plus. According to the latest data release by TA
Hallmark Channel has appointed Media Scope Associates as their advertising sales representative in India. With this deal Hallmark’s current advertising sales arrangement with Buena Vista International comes to an end.
Dabur Foods Ltd. has shifted the advertising account of its fruit-based drinks Real from Contract Advertising, Delhi, to Dhar & Hoon. Dabur. Dabur will however retain Contract to handle the sub-brand Real Activ. The account is estimated at Rs 3-4 crore.
OgilvyOne, the direct marketing arm of advertising agency Ogilvy & Mather plans to acquire an independent direct marketing agency to strengthen its operations. OgilvyOne plans to start a second agency network in India within this year.
ETC Channel Punjabi’s ‘Sadda Top 10’ is an innovative and interactive countdown show that is targeted specifically towards the viewers of Punjab. A viewer just has to SMS his preference to the channel. To send in the entries in this inter-active show ‘Sad
The ministry of information and broadcasting (I&B) and Planning Commission has virtually refused to adhere to the downsizing parameters recommended by the Expenditure Reforms Commission (ERC) headed by KP Geethakrishnan.
AIR-WorldSpace, which was supposed to be launched on January 26 along with DD Bharati, has been delayed and is likely to take off sometime in February.
Publicis Group announced it will issue convertible bonds worth approximately 600 million Euro, or $535 million, as part of an effort to refinance debt. The 16-year bonds will begin trading on Jan. 18 in France and will be offered to institutional investors
Virgin Radio Asia has formed a joint venture with BEC-TERO Entertainment Co., a member of Thailand's largest commercial media conglomerate BEC World Public Co., to set up Virgin branded FM radio stations in Thailand. The new radio stations, Virgin BEC TERO
IBM Corp. is banking on basketball as an allegory for e-business. Ogilvy & Mather Worldwide, New York, has produced a series of six spots for IBM that begin running Jan. 13 featuring a group of former National Basketball Association stars playing for IBM's
In an attempt to drive growth in the kitchen equipment market, Faber Heatkraft has decided to tap smaller territories. The decision to tap smaller towns and not just metros and mini-metros is driven by the objective of being the first to bring this concept
Sahara India Group plans to launch a bouquet of regional news channels. The proposed bouquet of channels, which is expected to become operational from April this year, will also have programming in English and Urdu.
Marquesas will be the destination for the next ‘Survivor’ series for CBS. The fourth installment in the reality show series will premiere Thursday, February 28.
Miditech is planning to enter the hugely-popular television soaps and family dramas segment. The company is also planning to get into programming for the regional channels. It is already in talks with some of the major networks.
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