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Date-wise News

International: Levi’s shifts from TBWA to BBH

International: Levi’s shifts from TBWA to BBH?blur=25

Levi Strauss & Co. has parted with Omnicom Group's TBWA/Chiat/Day, its advertising agency of four years, and is handing the business to Bcom3 Group's Bartle Bogle Hegarty. The account will be handled out of that New York office.

exchange4media Staff Jan 10, 2002 8:41 AM

International: Unilever signs global ad deal with AOL Time Warner

International: Unilever signs global ad deal with AOL Time Warner?blur=25

Unilever has inked a multi-million dollar cross-platform advertising and marketing partnership with AOL Time Warner, covering its online, on-air and print media. The multi-year deal, which follows an earlier online alliance between the two in 1998, incorpo

exchange4media Staff Jan 10, 2002 8:40 AM

UB to spend Rs 1-cr on ad campaign to promote ice beer in AP

UB to spend Rs 1-cr on ad campaign to promote ice beer in AP?blur=25

United Breweries Ltd is planning to launch Rs 1-crore promotional and marketing campaign in Andhra Pradesh for building awareness and imagery for its `UB Premium Ice Beer'.

exchange4media Staff Jan 10, 2002 8:39 AM

Rahul Khanna to endorse Pepsi

Rahul Khanna to endorse Pepsi?blur=25

Pepsi India has signed Rahul Khanna and will be appearing in its latest television commercial (TVC) in February 2002. According to the sources, Rahul Khanna would be making an appearance as a ‘model’ in one of Pepsi’s forthcoming TVCs along with Fardeen Kh

exchange4media Staff Jan 10, 2002 8:37 AM

Leo Burnett launches ‘Brand Belief System’ toolkit in India

Leo Burnett launches ‘Brand Belief System’ toolkit in India?blur=25

Leo Burnett has launched its global tool ‘Brand Belief System’ in India. In the next six months, the agency will be investing Rs 2 crore for the implementation of ‘Brand Belief System’ in India. Leo Burnett has also invested in a new consumer research agen

exchange4media Staff Jan 10, 2002 8:36 AM

Buena Vista ties up with McDonalds for McDonalds-Disney Hour Kids Awards

Buena Vista ties up with McDonalds for McDonalds-Disney Hour Kids Awards?blur=25

Buena Vista Television India (BVTI) has tied up with McDonalds to bring to Indian children, for the first time ever, the “McDonalds-Disney Hour Kids Awards”.

exchange4media Staff Jan 10, 2002 8:35 AM

AIR ready to hand over towers to FM operators

AIR ready to hand over towers to FM operators?blur=25

All India Radio (AIR) has surprised FM licensees in the metro cities by announcing that its towers in Delhi, Kolkata and Chennai were ready and the operators could take them up as soon as they wanted.

exchange4media Staff Jan 10, 2002 8:34 AM

Parliamentary committee may allow 26% FDI in print media

Parliamentary committee may allow 26% FDI in print media?blur=25

The parliamentary committee is working on an alternate draft, which is likely to include a proposal for allowing 26 per cent foreign equity strictly under Indian editorial control. The new draft will be placed before the standing committee on information t

exchange4media Staff Jan 10, 2002 8:33 AM