Date-wise News

Philips India Ltd. has launched a new range of flat CTVs with 10 features. Targeted at youth, with a tagline ‘Ten features no other television can offer’, the new range hit the Indian markets in the first week of January.

exchange4media Staff Jan 14, 2002 7:32 AM

Dabur Foods Ltd. has shifted the advertising account of its fruit-based drinks Real from Contract Advertising, Delhi, to Dhar & Hoon. Dabur. Dabur will however retain Contract to handle the sub-brand Real Activ. The account is estimated at Rs 3-4 crore.

exchange4media Staff Jan 14, 2002 7:31 AM

OgilvyOne, the direct marketing arm of advertising agency Ogilvy & Mather plans to acquire an independent direct marketing agency to strengthen its operations. OgilvyOne plans to start a second agency network in India within this year.

exchange4media Staff Jan 14, 2002 7:30 AM

ETC Channel Punjabi’s ‘Sadda Top 10’ is an innovative and interactive countdown show that is targeted specifically towards the viewers of Punjab. A viewer just has to SMS his preference to the channel. To send in the entries in this inter-active show ‘Sad

exchange4media Staff Jan 14, 2002 7:30 AM

HCL InfiNet Ltd. has entered into a tie-up with CRY (Child Relief and You) to enable consumers to help needy children while they surf the web.

exchange4media Staff Jan 14, 2002 7:28 AM

The ministry of information and broadcasting (I&B) and Planning Commission has virtually refused to adhere to the downsizing parameters recommended by the Expenditure Reforms Commission (ERC) headed by KP Geethakrishnan.

exchange4media Staff Jan 14, 2002 7:27 AM

AIR-WorldSpace, which was supposed to be launched on January 26 along with DD Bharati, has been delayed and is likely to take off sometime in February.

exchange4media Staff Jan 14, 2002 7:27 AM