Date-wise News

Sara Lee Bakery Group consolidated its $30 million advertising account for its bakery brands with Publicis. Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, has had the account since November 1996.

exchange4media Staff Jan 22, 2002 8:20 AM

With the objective of infusing fresh life into Limca, Coca-Cola India has signed on Hindi film actress Sonali Bendre to endorse the brand. The new advertising is expected to be a sequel to last year's `har pyaas bujhaaye' campaign.

exchange4media Staff Jan 22, 2002 8:20 AM

Aditya Ray, the former Vice President – Marketing, Zee, previously reporting to Partha P. Sinha, will now take charge as the head of their Calcutta office.

exchange4media Staff Jan 22, 2002 8:19 AM

BBC World's much hyped and awaited reality show 'Commando!’ is slated to be launched today. The show, which was to start airing from 1st January, was postponed in light of the tensions between India and Pakistan.

exchange4media Staff Jan 22, 2002 8:18 AM

VSNL plans to offer broadcasters a fibre optic path for transmission of television channels from India to US, making this option available for the first time in the country. This will be drastically cheaper than the normal satellite mode. The company will

exchange4media Staff Jan 22, 2002 8:17 AM

ORG-Marg and ACNielsen will be launching a new decision support system initiative, ACNielsen Advisor, today. This system is being introduced as the primary analysis and reporting solution for ORG-Marg's Retail Store Audit.

exchange4media Staff Jan 22, 2002 8:16 AM