Marketing News
From campaigns to special offers, brands are leaving no stone unturned to capture consumers’ attention this festive season. We speak to industry experts to know more
Suvodeep Das, Vice-President, Marketing & Sales, Sodexo BRS India, shares insights on the company’s advance into tier markets, its marketing strategy and more
In his keynote session, Mehra, MD, Saregama India, explains how positioning a product in the right way — case in point Saregama Carvaan — can strike a chord with consumers
Keynote Speaker M A Parthasarathy, CEO, Mindshare South Asia, delves into data and its impact on content and marketing
In a panel discussion moderated by Gaurav Dagaonkar, Songfest India; Debosmita Majumder, Puma; Lakshmi Balasubramanian, Greenroom and Ajay Mehta, Mindshare discuss what influencers can do for a brand
Kinetic Worldwide has put up life-size billboards at traffic junctions to promote the Birla Estate property
Under the campaign, Asianetnews.com will be creating original content on topics like fashion, food, jewellery, technology and home décor
Members for a panel discussion, moderated by Kashyap Vadapalli, were Siddharth Pal, Elizabeth Venkataraman, Mayank Shah, Ashish Lingamneni, Zubin Dubash and Sudip Sanyal
Launched across Bangalore currently, the services can be used to pick up and drop off laundry, get forgotten keys, send lunch boxes from home to office or even deliver documents or parcels to clients
Pam Moore, Chief Executive Officer and Founder, Marketing Nutz, underlines the growing impact of the social media platforms when it comes to effective content marketing, and more
Originally published in www.scatter.co.in: September is a month filled with a myriad of events and trends from which one can gain numerous content marketing opportunities
Most industry heads say they are sure about the sales picking up during the festive season
While the move is likely to benefit foreign brands, industry experts feel home-grown single-retail brands may not gain so much
At the recent launch of BW Businessworld Marketing Whitebook 2019, brand experts spoke about trends sharing the future of Indian economy
The campaign leverages the power of influencers and the 'Challenge Yourself' contest has been introduced on Instagram to crowdsource meaningful consumer engagement
Catering to the fans of Sacred Games, the kits come with quirky captions inspired by dialogues from the show
UTI MF aims to empower both customer and agent ecosystems through a unified communication strategy
Individuals can contribute by visiting Avadhoot’s Instagram, Facebook and Twitter profiles and posting the lyrics in the comments section
Blink Digital has conceptualised and executed this campaign
Conducted among millennials across the three cities, the survey revealed over 65% of them feel dinner time is when the family bonds the most
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