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Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities, writes why everyone -- from the brands to audience -- wins when advertising becomes progressive
Other elected members of the executive committee include Vivek Srivastava, Rana Barua, Mohit Joshi, Kunal Lalani and Rohan Mehta.
Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding
Sources have told e4m that Charles is currently serving his notice period
V has vast reach and even as third window it has enough market to showcase films : e4mtestV has vast reach and even as third window it has enough market to showcase films : e4mtest
Powered by a deep insight into consumer behaviour, Livspace sets new benchmarks in brand marketing fueled by innovative collaborations
Knowledge and understanding of software design Architecturespatterns like – MVC. Knowledge and understanding of software design Architecturespatterns like – MVC.
Operators, who have lost millions of low paying subscribers to Free Dish, allege that the practice goes against the principles of NTO 2.0 meant to provide a level-playing field and parity
They must focus on extensive content marketing and invest in customising their platforms to attract the flock of new-age investors, suggest industry experts
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore...
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
Pasupathi has spent the last 9 years at Mindshare where his most recent role was that of cluster lead in Bangalore
Industry experts have expressed concerns on whether TRAI will be able to fulfill its goals like empowering consumers and reducing TV bills or will it lead to more rounds of amendments........!!!!
Rajesh Radhakrishnan, Founder & Director, Vritti iMedia, shares how the agency is using transit advertising as their key OOH strategy to garner impact in the rural market
According to the company, Lotame’s customer partnerships have grown exponentially and they have seen market growth of 30% year-on-year
The app offers a collection of over 20,000 videos, e-books, stories and quizzes and is available to download on iOS and Play Store
TSBI Bharat aims to address the growing regional audience through the language and platform they are most comfortable in
YellowBulbs Solutions will be responsible for the strategic and creative execution of organic and paid digital communication for Tata Wiron
Triton Communications came up with the idea of building a financial superhero in the form of a mascot ‘InvestMan’
The account will be handled from the agency’s Mumbai office
The brand also chose to promote its innerwear range on the new digital array media at the Mumbai airport
Interactive Avenues will be responsible for driving brand awareness, facilitating trials and creating brand loyalists for Too Yumm!
Pombra will also take over as Market Acceleration Lead at Publicis Emil India
Apart from a digital campaign, Onsitego has also launched in-store activation at partner stores of Vijay Sales, Croma and others
Huria, Head - Corporate Marketing, Communications & Sustainability, Viacom18 Media, talks about her journey with Viacom18, role of women in the industry and more
The mobile advertisement firm has registered a profit of Rs 10.30 crore, media reports said
Trigam Mukherjee, Founder & MD of TMH Consultants, the holding company of PR agency The Prophets, talks about his entrepreneurial instinct, the role of startups and their future in the field
While the new logo is inspired by a question mark, which represents curious nature, the fluid form stands for an adaptive instincts and overall transformation
In a YouGov study, a considerable number of millennial respondents who were born between 1981 and 1996 said they want to bring back their favourite superhero and mythology shows from the 90s
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