Onsitego launches new website with multi-faceted marketing campaign

Apart from a digital campaign, Onsitego has also launched in-store activation at partner stores of Vijay Sales, Croma and others

e4m by exchange4media Staff
Updated: Nov 11, 2019 10:29 PM

Onsitego, a leading provider of after-sales services, has revamped the company’s brand identity and unveiled it along with the launch of a new website supported by a multi-faceted marketing campaign to drive awareness about the company’s value proposition.

The brand provides protection plans like extended warranty and damage protection, and boasts to have 30 different electronic categories and over 300 plans available on its new website.

Apart from a digital marketing campaign, Onsitego has also launched an in-store campaign to promote its services at partner stores of Vijay Sales, Croma, Sanket India, Great Eastern, Value Plus, Vivek and also general trade stores.

Speaking about the benefits for consumers, Kunal Mahipal, CEO, Onsitego, said: “We see that the customer works and lives at a frenetic pace, and he demands not good, but great, prompt service. People also don’t want to risk incurring financial loss with expensive gadgets. We have been successful so far because we are able to deliver on this expectation with our ‘Wow’ service philosophy.”

Kunal Mahipal, CEO, Onsitego, said: “The Onsitego brand promise is to undo the unexpected 'bad' thing that happens in someone's life. The brand delivers unexpected 'good' things or 'Wow' experiences to customers through its hassle-free service. If a device or appliance gets damaged or stops working, we fix it and have it up and running in no time. Our new tagline ‘Good Things Last Longer with Onsitego’ – pretty much sums up this proposition for us.”

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