Date-wise News

Discards Opt-out Model Following Outcry and Anti-ad Petition

exchange4media Staff Dec 4, 2007 6:44 AM

Position2, a leading provider of search engine marketing services to companies across the globe, has been conducting a series of roundtables and ‘webinars’ to educate marketers on aspects of search marketing from a practitioner’s perspective. The roundtable will be held in Bangalore on December 4.

exchange4media Bangalore Bureau Dec 4, 2007 6:39 AM

After being with the WPP Group for 14 years, Balasubramanium V, Global CEO of Meritus, has put in his papers. The development was confirmed by Balasubramanium himself. He, however, refrained from revealing his next destination as he is still evaluating his options and is open to staying with a media agency or moving to the client side.

Tuhina Anand Dec 4, 2007 6:37 AM

Vishnu Athreya has been appointed Director-Programming Acquisitions and Development for Turner Entertainment Networks Asia (TENA) Inc. He will join early next year and will be based in Hong Kong. Athreya returns to Turner after a break of two years. Prior to this appointment, he was the head of programming and brand for Radio One Network.

exchange4media Mumbai Bureau Dec 4, 2007 6:35 AM

Electronic goods manufacturer Victor Company of Japan Ltd (JVC) has joined hands with air-conditioner maker Fedders Lloyd Corporation Ltd (FLCL) to bring top-of-the-line JVC consumer electronic products into the Indian market. JVC will market its audio and video brands through FLCL across India.

exchange4media Staff Dec 4, 2007 6:32 AM

Leading answers site in India Ammas.com Ltd has developed virtual currency. Users across Ammas.com’s network can earn virtual currency through answering questions on the site, which can be redeemed to buy real products from Sify Mall (sifymall.com).

exchange4media Staff Dec 4, 2007 6:29 AM

California-based Vu Technologies, which was launched in India last year, has announced its expansion plans. Specialising in the business of providing luxury technology products, the company plans to open 30 stores by the end of 2008.

exchange4media Mumbai Bureau Dec 4, 2007 6:27 AM

The winners of the Rx Awards 2007 have been announced. Mudra Health & Lifestyle has won two Silvers, while other Indian agencies that have been honoured include McCann Healthcare, Mumbai; Publicis India Communications; RK Swamy BBDO; Rediffusion DYR; Sorento Healthcare Communications and Aakanksha HealthCare.

exchange4media Mumbai Bureau Dec 4, 2007 6:25 AM

Chitralekha Group of Publications has recently announced the launch of ‘Watch Couture’, a premium offering in the area of horology. ‘Watch Couture’ would be a journal for private distribution to the high-profile Standard Chartered Platinum cardholders. These cardholders are the CEOs and Directors of various companies, and are also members of various premium clubs and industry associations.

exchange4media Mumbai Bureau Dec 4, 2007 6:22 AM

SureWaves, a new generation media convergence company, has made two key appointments. While Sanchit Sanga has joined as AVP-Business Solutions, Shashank Gawade has been appointed as Group Business Manager. Both come in from GroupM, and would report to VP Tushar Vyas at SureWaves.

exchange4media Staff Dec 4, 2007 6:20 AM

Contract Advertising has won the advertising, ATL and marketing communication mandate for Spice Corp, Spice Telecom and Spice Mobiles. The combined account size is Rs 25 crore. The incumbent agency is JWT.

exchange4media Staff Dec 4, 2007 6:18 AM

The WPP digital expansion in India has only just begun with the stake it has taken in Quasar media. While many in the industry believe that this gives WPP a better foothold in the digital domain, WPP officials are clear that this just a beginning. Another media holding company that is intensely looking for a digital unit is Aegis, so that it can finally bring Isobar to India.

Noor Fathima Warsia Dec 4, 2007 6:15 AM

UTV Software Communications has called off its association with Malaysia based Astro Multimedia International (BVI) Ltd for the youth brand ‘Bindass’. UTV has stated that it is in advanced stages of discussion with a strategic partner to invest in its broadcasting business. Terminating its association with Astro is a step in that direction for UTV.

Noor Fathima Warsia Dec 4, 2007 6:13 AM

Even though Radio Mirchi still maintains that RAM is “83 per cent inaccurate”, the station is in talks with TAM Media Research to look at the data closely with the intention to subscribing to it. Radio Mirchi has stated that a decision on whether they would subscribe to RAM or not would be taken in a couple of weeks.

Noor Fathima Warsia Dec 4, 2007 6:11 AM

Webaroo has now ventured into mobile advertising through its SMS GupShup service. The free mobile group SMS network service allows group owners to send out mass SMSes to all subscribed members. Text-based ads will be contextually placed below the group SMS sent out by users.

exchange4media Staff Dec 4, 2007 6:08 AM

Twenty Onwards Media, a newly founded media company, recently launched a lifestyle magazine, ‘Traffic Life’. Priced at Rs 50, the magazine is aimed at the urban youth and claims to address a sorely felt shortcoming in the Indian market by delivering interesting, engaging, innovative content.

exchange4media Staff Dec 4, 2007 6:06 AM

NDTV Profit is unveiling three new shows this December that would showcase the Indian corporate and financial world – ‘Analyse This’, ‘India Inc. Season - 5’ and ‘Ernst & Young-NDTV Profit What's The Big Deal’.

exchange4media Staff Dec 4, 2007 6:04 AM

“I have seen that the Indian media is extremely sophisticated; the production values are great. Television is growing by leaps and bounds here. So by no means do I think that American or European television is more sophisticated. But what CNN is targeting is not the same as any national news network, and that includes the Indian news channels.”

exchange4media Staff Dec 4, 2007 12:00 AM