Date-wise News

Dentsu Marcom has announced the elevation of Ashish Dabral as Chief Operating Officer, while Adrian Mendonza has been promoted as National Creative Director. Both Dabral and Mendonza have been with Dentsu since its inception four years ago. Both of them are Mumbai-based. Prior to their new roles, Dabral was Executive VP of Dentsu Marcom, while Mendonza was Executive Creative Director.

exchange4media Staff Mar 18, 2008 2:25 PM

Agency holding companies may actually be ahead of the curve on this digital thing.

exchange4media Staff Mar 18, 2008 7:56 AM

FMCG major Godrej Industries today said it has received shareholders approval for further investing up to Rs 360 crore in Godrej Consumer Products.

exchange4media Staff Mar 18, 2008 7:55 AM

US-based CineMaya Media Group, which concentrates specifically on the Indian Disapora in North America, recently tied up with Telugu Times for distribution in the US. CineMaya has also been gradually spreading its presence in India through platforms across the spectrum of media, entertainment and marketing.

exchange4media Bangalore Bureau Mar 18, 2008 7:55 AM

Reebok has launched its global brand campaign, ‘Your Move’, in India. The campaign is an invitation for people to express themselves and to do things in their own unique way in sports and life and builds on Reebok’s ‘I am What I am’ campaign. McCann Erickson is the creative agency behind the campaign.

exchange4media Staff Mar 18, 2008 7:54 AM

The Radio and Television Advertising Practitioners Association of India Ltd (RAPA) has extended the deadline for submitting nominations for the 33rd All India RAPA Awards to April 5. The extension is due to the enthusiastic response to the Awards as well as the public holidays of Eid-e-Milad, Good Friday and Holi during this week.

exchange4media Mumbai Bureau Mar 18, 2008 7:53 AM

Mobile advertising began to take off in a big way 2007 and is set to become a major revenue driver for mobile VAS globally. However, in India, the fledgling sector is facing some growth hiccups that need to be tackled in the early stages. Raj Singh, Managing Director, Active Media, throws light on the mobile advertising domain in India and the challenges and opportunities it faces here.

exchange4media Staff Mar 18, 2008 7:52 AM

Following a multi-agency pitch, Kotak Mahindra Bank has awarded the creative business for its recently launched credit card to JWT. Industry sources have pegged the size of the account upwards of Rs 15 crore. The media business for this account continues to be with Starcom Worldwide.

Tasneem Limbdiwala Mar 18, 2008 7:51 AM

360 Degree Automation has decided to go the ecological way with its solar-powered outdoor hoardings. The company is using solar photovoltaic panels to light its hoarding and has also installed automatic timers that switch the illumination on and off, thus reducing wastage.

exchange4media Mumbai Bureau Mar 18, 2008 7:50 AM

The OMD growth story seems to be happening, for now, at the expense of MediaCom. VIP Undergarments, the flagship brand of Maxwell Industries, has shifted its duties from MediaCom to OMD. The account size is pegged in the vicinity of Rs 15 crore.

Noor Fathima Warsia Mar 18, 2008 7:49 AM

CASBAA has released its ‘Digital Vision: India in 2012’ report, which provides an overview of the still unrealised opportunities for the rapid development of India’s digital broadband and television industries. CASBAA’s comparative study of pay TV regulation found India’s practices to be among the most restrictive in Asia.

exchange4media Staff Mar 18, 2008 7:49 AM

Sita Laxmi Narayan Swamy has put in her papers at Bindass after a five-month stint there. As Marketing Head, Swamy was responsible for an entire gamut of activities involving TV, mobile, web, consumer products and retail at Brand Bindass.

Tasneem Limbdiwala Mar 18, 2008 7:48 AM

India’s media and entertainment (M&E) industry is poised to grow by 18 per cent over the next five years and become a Rs 1.157 trillion industry by 2012. This was revealed by the FICCI-PricewaterhouseCoopers 2008 report on the M&E industry. According to the report, the industry registered a 17 per cent growth in 2007 over the previous year.

exchange4media Mumbai Bureau Mar 18, 2008 7:47 AM