`Date-wise News`

Arnab Goswami to speak at an International Media event in Moscow

The conference which is being organised to commemorate the 10th anniversary of launch of Russia Today will address the causes, benefits and challenges of the growing number of international news broadcasters, changes in audiences’ demands and expectation when it comes to news, and the role that different opinions play in creating checks and balances for a multipolar world

exchange4media Staff Dec 11, 2015 5:57 PM

Maxus Vietnam appoints Kishan Kumar as Managing Director

Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team as Client Leadership Head for the region)

exchange4media Staff Dec 11, 2015 1:54 PM

BARC Ratings: Star Plus remains No.1, Colors replaces Zee Anmol to be No.2 in week 48

retaining its top spot this week is Star Plus with 796 million ratings followed by Colors with 763 million ratings. The third position is acquired by Zee Anmol with 756 million ratings

exchange4media Staff Dec 11, 2015 1:27 PM

Zomato introduces chat feature to enhance user experience

Through the introduction of this feature, users can initiate a chat with Zomato's customer support centre and ask questions or share feedback at any stage of the order process

exchange4media Staff Dec 11, 2015 12:36 PM

Virat Kohli becomes the co-owner of Bengaluru Yodhas in Pro Wrestling League

The Pro Wrestling League, whose inaugural edition took place on 10 December in New Delhi's KD Jadhav stadium, pits six city-based franchises against one another in the wrestling tournament

exchange4media Staff Dec 11, 2015 9:54 AM

UrbanClap gets Ratan Tata on-board

Ratan Tata’s personal investment in UrbanClap will help the company scale up its operations and enable it to create lakhs of new jobs for service professionals

exchange4media Staff Dec 11, 2015 9:39 AM

Schmitten moves its creative mandate from McCann to BEI Confluence Communication

The Luxury chocolate brand that has signed up actor Priyanka Chopra as its brand ambassador was earlier working with Publicis South Asia as its creative partner, however earlier this year the brand moved its creative mandate to McCann

Priyanka Mehra Dec 11, 2015 9:04 AM

AppLift's study reveals 34 percent of mobile traffic at risk of fraud

Leading global AdTech Company AppLift estimates that more than a third of mobile programmatic traffic is at risk of fraud

exchange4media Staff Dec 11, 2015 8:36 AM

Low-involvement category brands redefine ad narratives in 2015

Ambuja Cement, Scotch Brite, insurance (HDFC Life, Tata AIA Life & Birla Sun Life) and plywood (CenturyPly & Greenply) brands weave interesting stories to get consumers involved with the brands

Sarmistha Neogy Dec 11, 2015 8:28 AM

Time and convenience are the most valuable currency for today’s generation—Paddy Rangappa

At the recent Indian Society of Advertisers Workshop, Paddy Rangappa, Independent Marketing Consultant and Trainer, and ex-Vice President, Brand Development for McDonald’s Asia Pacific Middle East Africa ,highlighted the importance of engaging with constantly escaping consumers

exchange4media Staff Dec 11, 2015 8:19 AM