Date-wise News

Seventynine will use a combination of ad formats like video, rich media, HTML and static banners at various ad spots with a single integration to monetize these apps which include Livemint, Hindustan Times and Hindi Hindustan

exchange4media Staff Oct 27, 2015 3:46 PM

Girnar Software already own auto portals CarDekho.com and Gaadi.com and acquired zigwheels.com from Times Internet

exchange4media Staff Oct 27, 2015 3:43 PM

The Advertising Club today announced the appointment of Ajay Kakar as the Chairperson and Vikram Sakhuja as the Co-chair for this year’s Effies

exchange4media Staff Oct 27, 2015 2:47 PM

At the 105.5ºE orbital slot, the operator enables B4U to access all major multi-system operators (MSOs), cable operators, Pay TV platforms and hotel networks across the region

exchange4media Staff Oct 27, 2015 2:41 PM

The flagship media agency of GroupM will be looking into the media planning and buying services for the brand. This account will be handled out of the Mindshare Chennai office under the leadership of Sriram Sharma, Leader – South, Mindshare

exchange4media Staff Oct 27, 2015 2:37 PM

The channel will work on inventory of 12 minutes per hour, giving more content and news to the viewers

exchange4media Staff Oct 27, 2015 2:05 PM

The brand identity for VOOT, which is expected to go live in coming months, has been created by Brand Gym and Elephant Design

exchange4media Staff Oct 27, 2015 1:37 PM

The mandate was won following a multi-agency pitch and includes communication, display, search, mobile and analytics

exchange4media Staff Oct 27, 2015 12:10 PM

The agency will handle the mandates for South Asia, Southeast Asia and Australasia

exchange4media Staff Oct 27, 2015 11:23 AM

Jayesh Yagnik has been promoted to COO, MOMS with national responsibility; Neeraj Ved is now VP MOMS West & South; Krishnendu Ghosh has been promoted to National Head Buying for Madison OOH; and Saumen Roy has been promoted to VP, Madison IES

exchange4media Staff Oct 27, 2015 11:00 AM

The service will follow the ABCDE for the industry i.e. Activating Brands and Consumers through Digital Engagements

exchange4media Staff Oct 27, 2015 10:57 AM

Chaubey had quit in November last year from his role as Executive Editor. He had since appeared regularly on shows on IBN. He is now back as the ‘political face’ of CNN-IBN

exchange4media Staff Oct 27, 2015 9:49 AM

In the coming two seasons (2016 and 2017), vivo and IPL will have extensive cooperation in terms of sports events, on-ground activations, media exposure and marketing campaigns

exchange4media Staff Oct 27, 2015 9:03 AM

Lechau joins Exponential from Outbrain, where as Head of Account Strategy he was part of the original team that kick-started the business in Southeast Asia and India, directly managing advertiser and publisher relationships

exchange4media Staff Oct 27, 2015 9:00 AM

YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform

Abhinn Shreshtha Oct 27, 2015 8:58 AM

Jaitley mentioned that in the context of the various sensitivities prevalent in multicultural society like India, it was imperative to strike a fine balance between freedom of speech and expression and the reasonable restrictions so as to maintain public order and integrity and sovereignty of India

exchange4media Staff Oct 27, 2015 8:41 AM

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

exchange4media Staff Oct 27, 2015 8:22 AM

Flipkart came out with a front page full ad on Times of India, along with a video to thank consumers for supporting them during the recent Big Billion Days Sale. exchange4media spoke to social media experts and brand heads to understand the strategy behind Flipkart’s move

Sarmistha Neogy Oct 27, 2015 8:15 AM

Angad Bhatia, Business Head (Times Lifestyle Network )at Times Internet, who has been leading the Network’s digital properties like Indiatimes, iDiva and MensXP since 2012, speaks about their social strategy, native advertising, the impact of new age media organizations like Vox and Buzzfeed and the road ahead for Times Lifestyle Network

Abhinn Shreshtha Oct 27, 2015 8:12 AM

Under this partnership, CNN International is available live to YuppTV viewers with the latest news bulletins from across the globe and the best of features content

exchange4media Staff Oct 27, 2015 8:09 AM

Out these, 28 belonged to the Personal and Healthcare category, 25 in the Education category and 21 from other categories

exchange4media Staff Oct 27, 2015 8:07 AM