Date-wise News

The Goa Fest Abby’s has now extended the last date for its entries. The entry deadline for the Creative, Broadcaster & Publisher Abby awards stands extended to Friday, 26 February, 2016 till 5 pm

exchange4media Staff Feb 24, 2016 5:04 PM

Kunal Jamuar re-joins the group as Managing Partner, Havas Media, West & South. Whereas, Chanchal Shaktawat joins as Vice President Planning, West

exchange4media Staff Feb 24, 2016 1:22 PM

This alliance enhances Minesweeper's offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics with a recently launched tool that helps e-commerce companies in responsive media campaigns

exchange4media Staff Feb 24, 2016 12:41 PM

Interestingly Ogilvy India reached out to exchange4media with the link of a report on a digital campaign, the agency had done for their client Future Generali over 4 years ago based on the same idea

Priyanka Mehra Feb 24, 2016 9:59 AM

The International Advertising Association’s (IAA) has announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements

exchange4media Staff Feb 24, 2016 9:11 AM

In his new role he will be leading the Marketing Division, which will include Brand Communication & Content, Digital Marketing and Consumer engagement programs

exchange4media Staff Feb 24, 2016 8:46 AM

Maxus Asia-Pacific has appointed Nathan Cook as Maxus Asia Pacific Head of Trading. Cook joins as Simon Porter, the former Maxus APAC Head of Trading moves to the Maxus Global team as Deputy Global Trading Director.

exchange4media Staff Feb 24, 2016 8:31 AM

Star Sports new television campaign for Pro Kabaddi Season-3 seems like an extension of the ‘Le Panga’ narrative launched last year for Season 2. This year too, popular Bollywood star Amitabh Bachchan was associated with the campaign by lending his voice for the Pro Kabaddi anthem.

Sarmistha Neogy Feb 24, 2016 8:11 AM

Ad volumes by Food & Beverages has increased year on year with Cadbury, Nestle, Coca Cola and Horlicks emerging among top ad spenders in 2015

exchange4media Staff Feb 24, 2016 8:08 AM

The 'Make in India Week', which was held in Mumbai recently, saw business houses and corporates across the spectrum pledge a staggering Rs 15.21 lakh crore towards this initiative. Big corporate houses like PepsiCo, Nestle, ITC, Danone, Viacom, Oracle and others made most of the platform and announced new deals and associations

Sarmistha Neogy Feb 24, 2016 7:52 AM

Rishtey CINEPLEX marks the extension of Viacom18’s diverse portfolio which already operates successful Hindi general entertainment channels like COLORS, COLORS HD and Rishtey, a bouquet of regional entertainment channels – COLORS Marathi, COLORS Gujarati, COLORS Bangla, COLORS Kannada, and COLORS Oriya and an English entertainment channel – COLORS Infinity. Rishtey CINEPLEX will soon launch on Indian television

exchange4media Staff Feb 24, 2016 6:58 AM