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The use of the Harlem Shake trend to reach out to TG might be tricky. Experts suggest brands try to better the video, along with few other tips…
Saloni Surti Mar 28, 2013 1:30 AM
The CEO of Radio City points out that the radio industry grew by approx six per cent in 2012 and the situation will only get better post Phase III
Saloni Surti Mar 26, 2013 6:42 PM
Bringing the problems faced by farmers in the drought areas of Maharashtra to the fore, radio players convince listeners to conserve water this Holi
Saloni Surti Mar 26, 2013 12:41 AM
HT Media’s Shobhana Bhartia leads the list this year, followed by Vinita Bali of Britannia Industries and Ekta Kapoor of Balaji Telefilms
Saloni Surti Mar 16, 2013 10:45 PM
Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns
Saloni Surti Mar 15, 2013 7:31 PM
Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers
Saloni Surti Mar 14, 2013 6:59 PM
The tool gives marketers a fair scope to promote discoverability backed by user choice but does not help at every touch-point due to lack of context in data
Saloni Surti Mar 12, 2013 7:25 PM
Facebook’s redesigned version of the news feed allows users a completely customised page, with better visuals & clarity, but it can also add to marketers’ woes
Saloni Surti Mar 11, 2013 11:36 PM
With various on-ground & on-air initiatives, radio broadcasters promote safety for women, inspire them & give them an opportunity to enjoy Women’s Day
Saloni Surti Mar 8, 2013 3:08 AM
With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director
Saloni Surti Mar 7, 2013 8:05 PM
In a post-Budget meeting, the Empowered Group of Ministers declared some strong measures for Phase III auctions, including taking up fee issues with TRAI
Saloni Surti Mar 7, 2013 2:39 AM
The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey
Saloni Surti Mar 7, 2013 2:12 AM
The CMO of Idea Cellular talks about the strategic importance and power of storytelling in Idea Cellular’s advertising journey
Saloni Surti Mar 7, 2013 2:12 AM
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
Saloni Surti Feb 11, 2013 11:30 PM
If 2012 was disappointing, 2013 would be cautious; media ad spends, as per Pitch Madison Media Advertising Outlook 2013, will grow only by 7.4%
Saloni Surti Feb 11, 2013 11:29 PM
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
Saloni Surti Feb 11, 2013 7:51 PM
While advertisers are expected to tread a cautious path, Balsara advises them to look at new grounds with an appetite for experiment
Saloni Surti Feb 11, 2013 7:51 PM
If 2012 was disappointing, 2013 would be cautious; media ad spends, as per Pitch Madison Media Advertising Outlook 2013, will grow only by 7.4%
Saloni Surti Feb 11, 2013 7:49 PM
The MD of Cadbury India talks about setting a goal, focus, taking the lead & creating a conducive eco-system with one secret advice of his own
Saloni Surti Feb 11, 2013 7:46 PM
Print took the lead with 41.7% share of the ad pie; TV saw zero growth as per the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Saloni Surti Feb 11, 2013 7:17 PM
Print took the lead with 41.7% share of the ad pie; TV saw zero growth as per the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Saloni Surti Feb 9, 2013 7:01 PM
Malishka understands the responsibility and grace required to keep a morning show going, says Sudhir Nair of Grey Digital
Saloni Surti Feb 8, 2013 7:54 PM
Being the only tangible touch-points in a marketing mix, designing and packaging are critical in creating a brand experience
Saloni Surti Feb 7, 2013 10:23 PM
While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players
Saloni Surti Feb 7, 2013 7:51 PM
Good media planning, integrated presence, RJ mentions, sampling the medium and measurement are the pillars to a successful radio campaign
Saloni Surti Feb 5, 2013 7:26 PM
Brian manages to make sense of blues music for casual listeners & not turn off serious blues fans, says Raghu Venkatraman of Network Media
Saloni Surti Feb 1, 2013 8:19 PM
Ashwin Padmanabhan of Big FM speaks about Phase III, playing on radio’s local strength & Big FM’s marketing focus areas
Saloni Surti Jan 31, 2013 7:54 PM
FM players are celebrating Republic Day by taking up initiatives to deal with the problems that scorch the country’s identity
Saloni Surti Jan 25, 2013 8:21 PM
Sarthak’s immense knowledge about music keeps one glued, says Shouvik Roy of Elephant
Saloni Surti Jan 25, 2013 8:09 PM
While on-ground has always been radio’s armed soldier, digital has emerged to be a medium that can increase the media multiplier impact
Saloni Surti Jan 23, 2013 10:12 PM
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