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Saloni Surti Apr 25, 2013 7:21 PM
No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make
Saloni Surti Apr 24, 2013 8:32 PM
Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV
Saloni Surti Apr 24, 2013 2:10 AM
IDMA Jury Chair Mahendra Swarup, President, IVCA & Advisory Member Atul Hegde, CEO, Ignitee shed light on how marketers can come up with a winning digital brief
Saloni Surti Apr 23, 2013 7:32 PM
Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV
Saloni Surti Apr 23, 2013 6:51 PM
Sharma quit Leo Burnett Worldwide early this month. He will replace Lalit Bhagia at Star TV
Saloni Surti Apr 23, 2013 2:13 AM
While digital mktg forms an integral part of the media mix, marketers still struggle with factors such as measurement, RoI & digital brief, say experts
Saloni Surti Apr 20, 2013 7:50 PM
With full inventory and high advertising activity, radio can expect better increment in 2013, say industry experts
Saloni Surti Apr 19, 2013 7:36 PM
Prior to this, Narayanan was Senior Vice President - Programming and Projects at Red FM. She has been holding fort since Rana Barua’s exit in 2012
Saloni Surti Apr 19, 2013 6:34 AM
Chowdhury will be spearheading marketing for the newspaper as it revamps various aspects to meet the needs of the readers
Saloni Surti Apr 18, 2013 7:53 PM
Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry
Saloni Surti Apr 18, 2013 7:50 PM
While the concept has not yet picked up in India in a big way, statistics suggest that mobile can be one of the most effective media tools
Saloni Surti Apr 18, 2013 7:45 PM
Handa moves out of Microsoft after an eight-year stint. She has around 23 years of experience in the industry
Saloni Surti Apr 17, 2013 6:21 PM
Web is a special category in IDMA 2013 that will honour the diverse work done on the platform with sub-categories such as Banners, Websites, E-comm & Gaming
Saloni Surti Apr 16, 2013 8:43 PM
With entries now open, the race is on for the country’s biggest digital media awards. The Jury this year expects high level of innovation in the entries
Saloni Surti Apr 13, 2013 8:24 PM
Jury Chair Mahendra Swarup and other Jury members share the entries will be judged on parameters such as interplay, business connect & innovativeness
Saloni Surti Apr 12, 2013 8:09 PM
While the radio spots manage to pop the visual story in your mind, along with connecting with the youth, the message is not the same as given via TV ads
Saloni Surti Apr 12, 2013 7:42 PM
IDMA 2013 will be judged by an esteemed jury chaired by Mahendra Swarup, Chairman, Smile Interactive and co-chaired by Vikram Sakhuja, CEO, Maxus Worldwide
Saloni Surti Apr 11, 2013 8:14 PM
Sharma (popularly known as Venke) served as the Executive Director and Head of Digital at Leo Burnett’s Indonesia office
Saloni Surti Apr 11, 2013 7:32 PM
The Managing Partner of 22 Feet explains that the intent should not be to create a viral video but to create meaningful content
Saloni Surti Apr 10, 2013 7:31 PM
exchange4media’s Indian Digital Media Awards will honour path-breaking work across internet, mobile, gaming, social media and blogosphere
Saloni Surti Apr 10, 2013 7:29 PM
Effective spots, strong creatives & using radio for its intrinsic strength (media multiplier effect) can help e-comm leverage radio to its most, say experts
Saloni Surti Apr 9, 2013 11:46 PM
While the property aims at recognising independent talent, it also helps in bringing out taste for a new genre amongst Radio City listeners
Saloni Surti Apr 8, 2013 8:37 PM
While updating timeline & newsfeed, and introducing reply to reply & graph search beefed up FB’s ecosystem, ‘Give a gift’ option comes across as undefined
Saloni Surti Apr 8, 2013 7:00 PM
The alliance aims at giving a complete package of services to advertisers by playing off each other’s strengths
Saloni Surti Apr 4, 2013 7:14 PM
Apps, social media and videos create awareness for Lifebuoy’s latest initiative ‘Help a child reach 5’
Saloni Surti Apr 3, 2013 7:54 PM
While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts
Saloni Surti Apr 2, 2013 8:33 PM
Arunn Asthaana, MD and CEO, VVIDIA talks about how video content has changed the rules of marketing & demand for local content, among other things
Saloni Surti Apr 2, 2013 7:47 PM
e4m attempts to highlight mistakes that are commonly made while using radio as a mktg tool and shares tips on what should not be done while investing in radio
Saloni Surti Apr 1, 2013 9:25 PM
While the nation has learned to ask questions regarding justice, nobody is keeping a track of how many of them are getting answered, says Saloni Surti of e4m
Saloni Surti Mar 30, 2013 8:20 PM
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