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Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling, among others
Saloni Surti Aug 20, 2013 8:20 AM
Kiran Murthi, CEO, GetitBazaar explains why the market place model has worked in the e-commerce sector and what are the traits that define it
Saloni Surti Aug 20, 2013 7:45 AM
In spite of monetisation issues, mobile players are investing in live streaming of sports, given the potential for marketers & increasing preference for mobile as first screen by TG
Saloni Surti Aug 19, 2013 8:16 AM
This is FM Gold's fifth station, after creating presence in Mumbai, Delhi, Chennai and Kolkata. I&B Minister Manish Tewari has inaugurated the FM station
Saloni Surti Aug 16, 2013 1:59 PM
Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool
Saloni Surti Aug 16, 2013 9:10 AM
Marketers need to generate new mobile content to stay relevant among the vast youth who is hooked to mobile devices, said Yateesh Srivastava, COO, Aegon Religare
Saloni Surti Aug 16, 2013 8:25 AM
The radio landscape in India will undergo a shift similar to TV, with genres from English to news, retro, etc., bringing in different sets of audiences, says Vikram Mehra, CMO, Tata Sky
Saloni Surti Aug 16, 2013 7:33 AM
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Saloni Surti Aug 14, 2013 10:00 AM
Various social issues are the focus of radio broadcasters this Independence Day, as they line up special content keeping in mind the mood of the nation
Saloni Surti Aug 14, 2013 8:30 AM
With changing media dynamics, digital marketing helps attract youth who is not otherwise accessible, shares the Senior General Manager of Godrej Interio
Saloni Surti Aug 14, 2013 7:52 AM
Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013
Saloni Surti Aug 13, 2013 8:40 AM
Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition
Saloni Surti Aug 13, 2013 8:17 AM
exchange4media takes a look at the parallels between the Indian print and digital ecosystems to make sense of a Jeff Bezos kind of deal in the country
Saloni Surti Aug 12, 2013 9:25 AM
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Saloni Surti Aug 9, 2013 9:32 AM
Mobile technology now dominates consumers' lifestyle - right from researching a brand to the convenience of purchasing it, bringing a twist to the Indian retail story
Saloni Surti Aug 9, 2013 8:12 AM
Simon Clift, former Global CMO of Unilever suggests that organisations need to be more accommodating to digital marketing, while speaking at exchange4media's The CMO League
Saloni Surti Aug 9, 2013 8:02 AM
CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks
Saloni Surti Aug 7, 2013 8:15 AM
Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live
Saloni Surti Aug 7, 2013 7:57 AM
Nestle's digital initiative 'Super Baby' promotes breast feeding using social issues to connect with the audience
Saloni Surti Aug 5, 2013 9:20 AM
As per the IAMAI report, jobs portals reported y-o-y growth of 205% in June 2013, while profile uploads on matrimonial sites increased to 2.16 million in June 2013
Saloni Surti Aug 5, 2013 8:05 AM
Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook
Saloni Surti Aug 2, 2013 8:22 AM
For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
Saloni Surti Aug 1, 2013 8:12 AM
The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion
Saloni Surti Jul 31, 2013 8:41 AM
Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies
Saloni Surti Jul 31, 2013 8:08 AM
I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network
Saloni Surti Jul 31, 2013 7:26 AM
exchange4media takes a look at the Indian augmented reality landscape and highlights how marketers can get around the glitches to make the most of the medium
Saloni Surti Jul 30, 2013 7:58 AM
Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium
Saloni Surti Jul 29, 2013 8:09 AM
Trial by social media generates a collective voice that represents the citizens of the country, who now are usually angry at the authorities, says reporter Saloni Surti
Saloni Surti Jul 27, 2013 9:07 AM
While mobile has been called 'the' medium of the future, absence of measurement metrics has been holding marketers back from doing their bit
Saloni Surti Jul 26, 2013 8:07 AM
Nothing can change the content game completely till the Government loosens up on the regulations, says the CEO, My FM
Saloni Surti Jul 25, 2013 8:17 AM
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