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Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles
Saloni Surti May 28, 2013 8:38 PM
exchange4media takes a look at Jabong’s brand communication and decodes the fashion portal’s strategy of giving digital 90 per cent share in its marketing pie
Saloni Surti May 27, 2013 8:15 PM
Though all the participants were extremely creative, they were more award-oriented, said the Exec Chairman & NCD of O&M, India about JWT’s Portfolio Night
Saloni Surti May 27, 2013 7:43 PM
It's our experiences that lend flavour to advertising, says the Managing Partner and Chief Creative Officer of Havas Worldwide India
Saloni Surti May 25, 2013 7:25 PM
Marketers cannot treat digital as a different or new medium. They need to apply the same business logic as that of a traditional medium
Saloni Surti May 24, 2013 8:19 PM
The event gave students an opportunity to not only exhibit their work but also get guidance on how they can grow in the right direction, says the CEO of JWT South Asia
Saloni Surti May 24, 2013 7:32 PM
With online streaming of TV content & customisation, convenience provided by the platform, can mobile (now second screen) become the primary medium?
Saloni Surti May 23, 2013 9:43 PM
The 11th edition of Portfolio Night, rolled out by JWT in Mumbai in partnership with exchange4media, saw participation from 90 young guns and 28 creative gurus
Saloni Surti May 23, 2013 8:09 PM
Extending its ‘For those who don’t have time to watch TV’ campaign across radio, Tata Sky goes strong in the milieu of Phase 3 of cable TV digitisation
Saloni Surti May 22, 2013 8:25 PM
The official app will keep users updated about not only the event but also latest digital industry trends
Saloni Surti May 22, 2013 8:19 PM
With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio
Saloni Surti May 21, 2013 8:03 PM
Deals websites can be a platform that helps all businesses market themselves via social media, says the CEO & Founder, MyDala
Saloni Surti May 20, 2013 8:06 PM
Indian e-commerce sector encounters a tough phase due to the cluttered structure and requirement for long-term business capital
Saloni Surti May 17, 2013 6:38 PM
In addition to pre-auction issues such as base price & license period, post-auction challenges such as management, IT support & increased costs add to the players’ woes
Saloni Surti May 16, 2013 8:08 PM
Marketers need to check a few boxes before adopting tech – size of the user base, barriers, data it will create, etc., explains the Chief Digital Officer of GroupM Global
Saloni Surti May 15, 2013 7:38 PM
This was his second stint with RBNL, which lasted for seven months. He is currently an advisor to a number of start-ups, including Yowoto and Getstealdeal
Saloni Surti May 15, 2013 6:57 PM
Marketers need to think of digital from various aspects such as business, experiences, technology, measurement and volatility, share industry experts
Saloni Surti May 15, 2013 6:55 PM
While no changes are expected in the initial months, ad rates will be decided based on the higher reach of stations & advtg economy across other media
Saloni Surti May 14, 2013 8:14 PM
The post of National Sales Head had been lying vacant since B Surendar was elevated to Chief Operating Officer for all the South stations of Red FM
Saloni Surti May 14, 2013 7:40 PM
With the arrival of comparatively cheaper advertising tools, marketers tend to ignore banner ads. e4m explains how to make the penny invested in banners count…
Saloni Surti May 10, 2013 9:11 PM
Video-based marketing, more traction in tier II & III cities, review-based shopping & advent of m-commerce are trends to look out for in the year ahead
Saloni Surti May 8, 2013 8:02 PM
Radio players have still not been able to freeze on expansion strategies owing to concerns such as base price, migration fee, license extension, etc.
Saloni Surti May 8, 2013 7:28 PM
It is not push marketing like SMS & calling, explains Binay Tiwari of Vserv.mobi, while talking about how in-app advtg has found resonance with marketers
Saloni Surti May 2, 2013 7:59 PM
The Network has seen six key changes in various business roles across the country
Saloni Surti Apr 30, 2013 8:13 PM
Sustainable product definition, defined content strategy & efficient app marketing have worked in favour of Zee TV’s India’s Best Dramebaaz
Saloni Surti Apr 30, 2013 7:40 PM
The Network has seen six key changes in various business roles across the country
Saloni Surti Apr 30, 2013 3:38 AM
Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement
Saloni Surti Apr 29, 2013 8:03 PM
Nisha Narayanan and Surendar will jointly hold the COO position, with the former handling all stations except the south market
Saloni Surti Apr 29, 2013 7:52 PM
Radio is used as a frequency builder. The campaign is executed in 12-15 cities and has almost 200 spots in a day across towns
Saloni Surti Apr 26, 2013 6:42 PM
While the characters in the TVC narrate a story revolving around Godrej products, the social media campaign maintains a light tone & adds recall value
Saloni Surti Apr 25, 2013 8:18 PM
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