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Industry experts at the EEMAGINE 2013 convention highlighted role of activation in brand building and how it can help fortify communication strategies
Saloni Surti Sep 9, 2013 7:49 AM
Encompass Events' total tally includes one Gold, two Silver & three Bronze metals. Candid Marketing, Mudra Max, Krayon & Wizcraft International are among the other winners
Saloni Surti Sep 9, 2013 7:48 AM
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
Saloni Surti Sep 9, 2013 7:47 AM
The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media
Saloni Surti Sep 6, 2013 7:58 AM
Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements
Saloni Surti Sep 6, 2013 7:49 AM
Google will be using a brand name for the first time; has come out with extensive marketing to back the initiative
Saloni Surti Sep 5, 2013 8:34 AM
With mobile being able to increase the life of a show & create a connect between contestants & the TG, MSM is banking on the mobile app to draw additional eyeballs to the show
Saloni Surti Sep 5, 2013 7:47 AM
The Senior VP, Brand Communication Insights, Vodafone India says that youth marketing is no different from general marketing and requires creativity
Saloni Surti Sep 5, 2013 7:42 AM
Bigwigs of the events and entertainment industry converge at Jaipur from Sept 5 to 7 to discuss the challenges & opportunities, besides awarding the EEMAX winners
Saloni Surti Sep 5, 2013 7:40 AM
Several brands, including Nike, Comedy Central & Mad Over Doughnuts, are leveraging mobile chat messengers in the form of integrated campaigns or campaign extensions
Saloni Surti Sep 4, 2013 7:46 AM
exchange4media takes a look at how the deal between the two industry giants shall impact the Indian mobile business and subsequently, the mobile marketing ecosystem
Saloni Surti Sep 4, 2013 7:41 AM
The COO of Aegon Religare says that India, with its diversity, has unique challenges. Players need to look at domestic offerings to boost mobile growth
Saloni Surti Sep 3, 2013 8:39 AM
Acc to a report by eStatsIndia, internet users in India will reach 151 mn by 2014; mobile internet users will also increase to 32 mn. However, technical glitches are restricting the medium
Saloni Surti Sep 3, 2013 8:30 AM
Usage of radio is aligned to the concept of city-level advtg, which is the core in real estate. Also, it is a vital supplementary medium for print media, says the Mktg Head of Lodha Group
Saloni Surti Sep 3, 2013 7:56 AM
Nielsen Informate Mobile Television suggests that apps have far better reach as compared to mobile websites, making it a winning deal for mobile TV investors
Saloni Surti Sep 3, 2013 7:53 AM
IAA, in association with exchange4media, celebrates its Platinum Jubilee with the Global Marketing Summit, which will explore mktg practices to ride tough economic conditions
Saloni Surti Sep 3, 2013 7:47 AM
The ED, Chocolates & Biscuits of Cadbury India explains that voluntary interaction that mobile creates leads to higher stickiness, which is what marketers should look at
Saloni Surti Sep 2, 2013 8:07 AM
Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...
Saloni Surti Aug 30, 2013 8:19 AM
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
Saloni Surti Aug 30, 2013 8:01 AM
The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries
Saloni Surti Aug 29, 2013 8:10 AM
Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie
Saloni Surti Aug 29, 2013 8:04 AM
exchange4media takes a look at how Google Hindi Handwriting opens the doors to the huge HSM market that faces language barriers and how marketers can leverage this tool
Saloni Surti Aug 28, 2013 8:03 AM
Reporter Saloni Surti laments that the so-called 'modern' woman is still shackled by conservative thoughts when it comes to the bahu of the household
Saloni Surti Aug 24, 2013 9:09 AM
The challenge right now is to revive the real economy & to boost production to a new level so as to strengthen the economy, says the National Spokesperson of AICC
Saloni Surti Aug 24, 2013 8:55 AM
exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions
Saloni Surti Aug 23, 2013 7:48 AM
With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers
Saloni Surti Aug 23, 2013 7:46 AM
With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success
Saloni Surti Aug 22, 2013 8:07 AM
Reliance takes forward the humour proposition usually followed by telecom players on radio by taking a dig at Vodafone & Airtel; manages to create higher stickiness
Saloni Surti Aug 22, 2013 7:53 AM
With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time
Saloni Surti Aug 21, 2013 8:04 AM
Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship
Saloni Surti Aug 20, 2013 8:53 AM
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